融入问题:强化正面宣传效果重要而可行的路径

发布时间：2018-04-26 04:17

本文选题：正面宣传 + 新闻舆论　；参考：《现代传播(中国传媒大学学报)》2017年06期

【摘要】：正面宣传是新闻舆论工作必须毫不动摇坚持的基本方针。为了提高正面宣传的质量和水平,增强吸引力和感染力,强化正面宣传的效果,必须面对多元舆论场相互交融交流的新新闻生态,尊重传播规律,用好互联网思维,解放思想,与时俱进,探索正面宣传的新模式,把发现问题、回答问题、解决问题贯注于正面宣传之中,让融入问题的正面宣传常态化,以塑造正面宣传的新形象。为此,必须进一步树立并真正落实以人民为中心、公信力是媒介立身之本、辩证理性的问题观、效果至上的传播标准等指导性理念。同时必须认识到,所谓融入问题的正面宣传也是正面宣传,必须坚守正面宣传的价值,遵从正面宣传的逻辑,不能偏离正面宣传的方向、目标、原则、要求。
[Abstract]:Positive propaganda is the basic policy that news and public opinion work must adhere to unswervingly. In order to improve the quality and level of positive propaganda, enhance the attraction and appeal, and strengthen the effect of positive propaganda, we must face the new news ecology in which multiple public opinion fields blend and exchange with each other, respect the law of communication, make good use of Internet thinking, and emancipate our minds. Keep pace with the times, explore the new mode of positive propaganda, find the question, answer the question, solve the problem through the positive propaganda, let the positive propaganda of the integration question become regular, in order to shape the new image of the positive propaganda. Therefore, it is necessary to further establish and implement the guiding concepts of people as the center, credibility as the foundation of the media, dialectical rational problem view, the communication standard of the supreme effect, and so on. At the same time, we must realize that the so-called positive publicity of inclusion is also positive publicity. We must adhere to the value of positive publicity and follow the logic of positive publicity. We must not deviate from the direction, objectives, principles and requirements of positive publicity.
【作者单位】：南京政治学院军事新闻传播系;
【分类号】：G219.2

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