马克思主义哲学视域下的自媒体研究

发布时间：2018-04-26 06:00

  本文选题：唯物辩证法 + 矛盾　； 参考：《湘潭大学》2017年硕士论文

【摘要】：21世纪是互联网迅速发展的时代,在这样的大背景下,基于互联网而产生的自媒体平台在信息传播、网络营销、政府舆情导向等方面对人们的社会生活产生了重大的影响。伴随社会发展,以微博、微信为代表的自媒体平台逐渐深入到人们的生活,并且有成为人们生活必需品的趋势。本文立足现实,在唯物辩证法的视域下,通过对自媒体发展进行矛盾分析,辩证看待自媒体发展与客观世界之间的相互关系,在此基础上,探索自媒体的发展路径。绪论部分简要陈述了本文的选题目的与意义、研究状况综述、研究方法、研究难点与创新之处。正文部分主要是从相关的概念界定、现实情况、矛盾分析、发展路径探析等方面,探讨了自媒体的发展问题。第一章是自媒体基本内涵解读。基于对理论界关于自媒体的相关内涵研究的基础之上,形成对自媒体内涵的认识。在自媒体逐渐进入人们视野的过程中,人们对自媒体概念的界定还尚未清晰,为了从马克思主义哲学的角度更好的了解自媒体,第一章主要对自媒体进行分类。自媒体主要分为,呈现出主体的平民化、内容的个性化、表达的自由化、时空的便捷化、价值的多元化等基本特征。第二章是自媒体的辩证思考。任何事物的存在,都具有两面性,自媒体也不例外。本章通过辩证法的角度,对自媒体产生带来的优势与问题进行了剖析,自媒体的出现给人们的生活带来了很多的便利,同时,也引发了很多新的问题。这一章从唯物辩证法的视角,运用矛盾的相关原理分析了自媒体发展的现状和表现,反思了产生这一现状的原因。第三章是自媒体与人的发展。人的发展的本质是追求自由的过程,人的发展通过个性化和社会化两个侧面进行表现。运用历史观中的人是历史的创造者的观点,阐释了人的需求促使了自媒体的产生,自媒体的产生推动了人的自由全面的发展。人与自媒体的相互作用下,存在着人按其需要对自媒体的属性和功能进行选择、利用和改造的关系。通过历史观的相关原理对人的发展、人与自媒体相互作用的关系进行了剖析。第四章是唯物辩证法视域下自媒体的发展策略以及趋势预测。归纳了唯物辩证法对自媒体发展的对策:一是坚持以正确的认知论,增强主体性建设;二是建立自媒体发展规范的科学机制;三是积极处理自媒体应用中的虚拟与现实频繁切换,基于唯物辩证法的视角,分析了未来自媒体发展将呈现出的三个趋势:自媒体运营的专业化、媒体与传统媒介的融合化、自媒体传播的理性化。
[Abstract]:The 21st century is the era of the rapid development of the Internet. Under this background, the self-media platform based on the Internet has a great impact on people's social life in the aspects of information dissemination, network marketing, government public opinion orientation and so on. With the development of society, the self-media platform, represented by Weibo and WeChat, has gradually penetrated into people's lives and has become a necessity of life. Based on the reality, this paper analyzes the contradiction between the development of self-media and the relationship between the development of self-media and the objective world from the perspective of materialist dialectics. On this basis, it explores the development path of self-media. The introduction briefly describes the purpose and significance of this paper, the research situation, research methods, research difficulties and innovations. The main body part is from the related concept definition, the reality situation, the contradiction analysis, the development path analysis and so on, has probed into the self-media development question. The first chapter is the interpretation of the basic connotation of the media. Based on the research on the connotation of self-media in the theoretical circle, the understanding of self-media connotation is formed. In the process of self-media gradually entering into people's vision, the definition of self-media is not clear. In order to better understand self-media from the perspective of Marxist philosophy, the first chapter mainly classifies self-media. Since the media is divided into, presents the main body populace, the content personalization, the expression liberalization, the time and space convenience, the value diversification and so on basic characteristic. The second chapter is the dialectical thinking of self-media. The existence of any thing, all have two sides, since the media is no exception. From the perspective of dialectics, this chapter analyzes the advantages and problems brought about by the self-media. The appearance of the self-media brings a lot of convenience to people's life, and at the same time, it leads to a lot of new problems. From the perspective of materialist dialectics, this chapter analyzes the current situation and performance of the development of self-media by using the principle of contradiction, and reflects on the reasons for the present situation. The third chapter is the development of media and people. The essence of human development is the process of pursuing freedom. Using the view that man is the creator of history, the author explains that the demand of man promotes the emergence of self-media, and the emergence of self-media promotes the free and all-round development of human beings. Under the interaction of human and self-media, there exists the relationship between the nature and function of self-media, which is chosen, utilized and reformed according to their needs. This paper analyzes the relationship between human development and the interaction between human and self-media through the relevant principles of historical view. The fourth chapter is the development strategy and trend prediction of self-media from the perspective of materialist dialectics. The countermeasures of materialist dialectics to the development of self-media are summarized as follows: one is to adhere to the correct cognitive theory to strengthen the construction of subjectivity, the other is to establish a scientific mechanism for the development of self-media. The third is to actively deal with the frequent switching between virtual and reality in the application of self-media. Based on the perspective of materialist dialectics, this paper analyzes three trends in the future development of self-media: the specialization of self-media operation, the integration of media and traditional media. The rationalization of media communication.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;B0-0

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