网络视频观看模式的创新与影响——以“绿镜”智能观看模式为例

发布时间：2018-04-26 06:34

  本文选题：大数据 + 视频　； 参考：《当代传播》2017年04期

【摘要】：在"互联网+"时代,海量信息成为其最鲜明的产物。从搜索到登录,从选择到评论,用户的每一次互联网操作行为都演变成独特的记忆代码,成为信息产业的巨大宝藏。在大数据背景下,网络视频的观看模式不断优化,用户收获全新的观看体验。爱奇艺视频网站充分利用其亿万用户行为数据,推出"绿镜"智能观看功能,通过对海量用户视频观看数据的分析,将精华内容一键智能挑选,生成绿镜版精彩视频,对用户而言更省时省力。本文旨在分析大数据背景下网络视频观看模式的发展背景与创新举措,并以"绿镜"为例,解析其智能观看模式,进而剖析此类智能观看模式对影视制作产生的影响。
[Abstract]:In the "Internet plus" era, information has become the most distinctive product. From the search to the login, from selection to comment, every Internet user operation action have evolved into a unique code memory, become a great treasure of information industry. Under the background of big data, network video viewing mode to optimize the user. Harvest new watch body The Iqiyi video website makes full use of its hundreds of millions of user behavior data to launch the "green mirror" intelligent viewing function. Through the analysis of the massive user video viewing data, it selects the essence content one key intelligence and generates the green mirror version of the wonderful video. It is more time-saving and labor-saving for the users. This paper aims to analyze the network video watching model under the large data background. The development background and innovation measures of the model are taken as an example. The "green mirror" is used as an example to analyze its intelligent viewing mode, and then analyze the impact of such intelligent watch mode on film production.

【作者单位】： 北京邮电大学数字媒体与设计艺术学院;北京邮电大学网络系统与网络文化北京市重点实验室;
【分类号】：G206
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本文编号：1804922