国内外报业转型历程与困境以及转型升级变革演进的路径思考
发布时间:2018-04-26 08:07
本文选题:报业 + 困境 ; 参考:《出版广角》2017年06期
【摘要】:继国际上各大报业经营业绩出现颓势之后,我国报业发展呈现明显的需求增长减速甚至停滞的局面,可以说已具有较为明显的衰退产业特征。因此,转型与融合发展成为报业近两年最热的关键词。文章分析了传统报业的生存危机,以及国内外报业转型的历程、成效与困境,进而提出报业转型升级的路径。
[Abstract]:After the decline of the international newspaper business performance, the development of our country's newspaper industry shows obvious demand growth deceleration or even stagnation, which can be said to have more obvious characteristics of declining industry. Therefore, the transformation and integration of the development of the newspaper industry in the past two years the hottest keyword. This paper analyzes the survival crisis of the traditional newspaper industry, as well as the course, results and difficulties of the transformation of the newspaper industry at home and abroad, and then puts forward the path of the transformation and upgrading of the newspaper industry.
【作者单位】: 中国新闻出版研究院;
【分类号】:G219.1-F
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本文编号:1805171
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