浅谈电台标识的价值取向和审美追求

发布时间：2018-04-26 19:11

本文选题：电台 + 标识　；参考：《视听》2017年01期

【摘要】：电台标识往往能传达出一个频率独特的人文精神和价值追求,具有文化内涵和企业品牌双重价值。是频率的听觉识别系统AI(Audio Ident it y)的重要听觉要素。本文试图用详细的例证阐明电台标识的作用,厘清电台标识构成要素标识人声、标识音乐、标识音效的功用及其之间的关系,以期让电台标识在广播电台品牌形象建设中发挥更大的作用。
[Abstract]:Radio logo can often convey a unique frequency of humanistic spirit and value pursuit, with both cultural connotation and enterprise brand value. It is an important auditory element of the frequency auditory recognition system (AI(Audio Ident it y). This paper attempts to illustrate the role of radio logo with detailed examples, clarify the role of radio logo elements in identifying voice, music, sound effect, and the relationship between them. In order to let the radio station logo in the radio brand image construction play a greater role.
【作者单位】：贺州人民广播电台;
【分类号】：G229.24

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