增强我国藏语卫视对境外藏胞的传播针对性和影响力研究

发布时间：2018-04-26 20:55

本文选题：藏语卫视 + 境外藏胞　；参考：《电子科技大学》2017年硕士论文

【摘要】：目前我国境外藏胞约20万,分布在全世界40多个国家和地区。长期以来,达赖集团与西方反华势力合力蛊惑、教唆境外藏人,尤其是在印度和尼泊尔的藏人,导致他们对我国藏区情况缺乏真实、客观、正确的认识。境外藏人是达赖集团实施分裂行径的重要力量来源,争取境外藏人的民心,增加他们对我国的信任和亲近,能够打击达赖伪政权,削弱他们的基础和力量。对境外藏族同胞的传播是涉藏对外传播大格局中的重点及难点。2009年9月西藏藏语卫视在尼泊尔落地,此后尼泊尔境内约有4~5万藏胞几乎每日收看藏语卫视;康巴卫视2014年4月正式落地尼泊尔,2017年有望在印度落地;2016年底青海广播电视台和尼泊尔凯拉斯文化促进会就安多藏语卫视落地尼泊尔达成初步协议,青海安多卫视在尼泊尔落地指日可待。目前,西藏、青海和四川康巴三个藏语卫视已覆盖印度、尼泊尔、不丹等国,近期有望全部实现在尼落地,这意味着更多的境外藏胞可便捷地观看我国藏语卫视、获取三大藏区信息。自西藏藏语卫视在尼落地以来,已具有一定的知名度及稳定的受众群体,为我国藏语卫视在境外藏胞中奠定了较好的群众基础。基于此,要做好对境外藏胞的传播宣传,藏语卫视责任重大。本文以西藏藏语卫视、青海安多卫视和四川康巴藏语卫视频道为研究对象,调研发现,三家藏语卫视在涉藏对外传播中存在体制不顺、机制不活,单打独斗、各自为政;受众意识薄弱、闭门造车,针对性欠缺;保守求稳,内容生产不足、创新性和吸引力不足;媒介融合不深入,复合型人才稀缺等多方面的问题,以致藏语卫视对外传播效果欠佳,在境外藏人群体中知晓度、引导力和影响力缺乏,无法与敌对势力媒体相抗衡。本文以境外藏胞受众需求作为研究的基础和思考的出发点,基于实地调研,采用问卷调查等定量研究方法,以个案访谈等定性研究方法作为补充,通过掌握以尼泊尔藏人为代表的境外藏胞的媒介接触与使用情况、媒介偏好与诉求,在此基础之上进行藏语卫视的建设研究。通过调研,本文对藏语卫视涉藏对外传播进行了策略探讨,认为三大藏语卫视在国内应开展区域合作、资源共享,在国外需加强同境外地方媒体合作,实现精准、有效落地,同时加速台网融合,充分利用网络资源开辟对外传播新阵地。在节目生产上贯彻藏英双语、娱乐教育和参与式传播的策略,在舆论引导上以及时性、民族性和针对性为指导,营造民族归属感、构建民族共同体。在人才培养方面,注重培养藏英双语人才、新媒体人才及境外推广人才。经多方面的改善强化,对境外藏人传递好中国声音、讲好中国故事,让他们能够了解国内藏区的真实情况,增强我国藏语卫视对这一群体传播的针对性和影响力。
[Abstract]:At present, there are about 200000 Tibetans outside China, distributed in more than 40 countries and regions in the world. For a long time, the Dalai clique and anti-China forces in the West have worked together to incite Tibetans abroad, especially those in India and Nepal, resulting in their lack of a true, objective and correct understanding of the situation in Tibetan areas in China. Overseas Tibetans are an important source of power for the Dalai clique to carry out splittist acts. Winning over the people's hearts of Tibetans outside China and increasing their trust and closeness to our country can crack down on the Dalai pseudo-regime and weaken their foundation and strength. The communication of Tibetan compatriots abroad is the key and difficult point in the situation of Tibetan communication. In September 2009, Tibetan TV landed in Nepal, and since then, about 45,000 Tibetans in Nepal have watched Tibetan TV almost every day. Kangba TV officially landed in Nepal in April 2014 and is expected to land in India in 2017. At the end of 2016, Qinghai Radio and Television and Nepal's Kellas Culture Promotion Association reached a preliminary agreement on the landing of Amdo Tibetan Satellite TV in Nepal. Qinghai Ando Satellite TV in Nepal is just around the corner. At present, Tibet, Qinghai and Sichuan Kangba three Tibetan language TV stations have covered India, Nepal, Bhutan and other countries. It is expected that all of them will land in Nepal in the near future. This means that more overseas Tibetans can easily watch our Tibetan satellite TV. Get information about the three major Tibetan areas. Since Tibetan TV landed in Nepal, Tibetan TV has gained a certain popularity and stable audience, which has laid a good mass foundation for Tibetan TV in foreign countries. Based on this, to do a good job in the dissemination of Tibetan overseas propaganda, Tibetan TV has a heavy responsibility. This paper takes Tibetan TV, Qinghai Ando Satellite TV and Sichuan Kangba Tibetan Satellite TV Channel as the research objects, and finds out that the three Tibetan TV stations have different systems in Tibetan communication. Weak audience awareness, closed doors, lack of pertinence, conservative stability, insufficient production of content, lack of innovation and attractiveness, lack of integration of media, scarcity of complex talents, etc. As a result, the external communication effect of Tibetan satellite TV is not good enough, and the knowledge, guidance and influence among Tibetans abroad are not enough to compete with the hostile media. This paper takes the needs of overseas Tibetan audience as the basis and starting point of thinking, based on field investigation, using quantitative research methods such as questionnaire, and using qualitative research methods such as case interviews as a supplement. This paper studies the construction of Tibetan satellite TV on the basis of mastering the media contact and usage, media preference and demand of Tibetan people in Nepal. Through investigation and investigation, this paper discusses the strategy of Tibetan TV communication, and holds that the three major Tibetan TV stations should develop regional cooperation and share resources in China, and strengthen cooperation with overseas local media in order to achieve precision and effective landing. At the same time, accelerate the integration of network, make full use of network resources to open up a new field of external communication. In the production of programs, the strategies of Tibetan and English bilingualism, entertainment education and participatory communication should be carried out, and the guidance of public opinion should be directed by timeliness, nationality and pertinence to create a sense of national belonging and construct a national community. In talent training, pay attention to training Tibetan-English bilingual talent, new media talent and overseas promotion talent. Through the improvement and strengthening in many aspects, the Chinese voice and story can be well transmitted to the Tibetans abroad, so that they can understand the real situation of the Tibetan area in China, and enhance the pertinence and influence of the Tibetan Satellite TV on the communication of this group.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2;G206

【参考文献】