社交媒体辟谣信息的扩散机理研究——基于辟谣信息演化网络的纵向分析

发布时间：2018-04-27 01:14

本文选题：社会化媒体 + 辟谣　；参考：《现代情报》2017年09期

【摘要】：[目的/意义]从时间纵向维度展现社交媒体辟谣信息扩散的演化脉络,有助于厘清辟谣信息扩散的内在机理。[方法/过程]将"@人民网"官方微博发布的"全国暴雨"辟谣信息作为起点,收集该辟谣微博发布后7天内的转发数据。采用社会网络分析方法,构建社交媒体辟谣信息扩散的演化网络,并分析其扩散的内在机理。[结果 /结论 ]主要研究发现如下:(1)社交媒体辟谣信息从爆发期、高潮期到消退期的演化路径为:辟谣信息被政府官方微博发布后,会在极短时间内在其发布者的"紧密型"社交圈中(政府机构用户间)迅速扩散;随后,辟谣信息主要经由"大V名人"与其粉丝构成的"松散型"网络,向大V名人的粉丝扩散;最后,辟谣信息经由大V名人的粉丝,在粉丝与其好友的"紧密型"网络中扩散,直至消退。(2)辟谣信息扩散网络在三个时期的密度均较小。(3)与微博谣言扩散有所不同,绝大多数微博辟谣信息的扩散主体之间并没有互动,仅表现为单向传递关系。(4)相比政府官方微博而言,"大V名人"转发辟谣信息所带来的效应更能够激起受众对辟谣信息的精神共鸣,更能促进辟谣信息的扩散。
[Abstract]:Objective / meaning: to show the evolution of social media disinformation diffusion from time vertical dimension, which is helpful to clarify the internal mechanism of disinformation diffusion. [method / process] taking the information of "national rainstorm" released by "@ people's net" official Weibo as the starting point, collecting the forwarding data within 7 days after the disinformation was released. By using the method of social network analysis, the evolutionary network of disinformation diffusion in social media is constructed, and the internal mechanism of its diffusion is analyzed. [results / conclusions] the main findings of this study are as follows: (1) the evolution of disinformation on social media from the outbreak period, the high tide period to the extinction period is: after the disinformation has been released by the government official Weibo, In a very short period of time, it spreads rapidly in the "tight" social circle of its publishers (among users of government agencies); subsequently, disinformation is routed mainly through a "loose" network of "Big V celebrities" and their fans. Spread to the fans of the big V celebrities; finally, the rumour information spread through the fans of the big V celebrities in the "close" network between the fans and their friends. The density of disinformation diffusion network in the three periods is smaller than that of Weibo, and the vast majority of the diffusing subjects of Weibo disinformation do not interact with each other. Compared with the official Weibo of the government, the effect of "Big V celebrities" transmitting the disinformation can arouse the spiritual resonance of the audience and promote the spread of the disinformation.
【作者单位】：华南师范大学经济与管理学院;
【基金】：广东高校优秀青年创新人才培养计划项目“自然灾害中社会化媒体谣言的扩散机理与消解策略研究”(项目编号:2015WQNCX014) 国家自然科学基金项目“基于社会化媒体的突发事件应急管理众包模式研究”(项目编号:71403134) 华南师范大学青年教师科研培育基金“熟人社交网络中社会资本与商业活动的关系”(项目编号:15SK06) 教育部人文社会科学研究青年基金项目“突发事件下社会化媒体用户参与应急管理的激励策略及众包模式研究”(项目编号:14YJCZH122)
【分类号】：G206

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