大数据背景下电视媒体互动营销创新研究

发布时间：2018-04-27 10:47

本文选题：互动原则 + 大数据时代　；参考：《出版广角》2017年11期

【摘要】：大数据背景下,电视媒体互动营销虽然还面临很多困境,但是在营销活动中,参与和互动成了电视媒体一直追求的潮流,能否遵循互动原则进而实现创新成了一个主要的决定因素。大数据背景下,电视媒体整合开始朝社交化、移动化、开放性的方向发展。因此,电视媒体营销互动要积极与不同类型的媒体展开深入合作,科学制定最为合理的互动策略,加强受众互动质量的维护,构建全台一体化的云计算平台,扩展电视媒体营销的空间,并通过与受众的互动,提升电视媒体营销创新水平。
[Abstract]:Under the background of big data, although TV media interactive marketing still faces a lot of difficulties, in marketing activities, participation and interaction have become the trend that TV media have been pursuing. Whether or not to follow the principle of interaction and thus achieve innovation has become a major determinant. Under the background of big data, TV media integration began to develop in the direction of social, mobile and open. Therefore, TV media marketing interaction should actively cooperate with different types of media, scientifically formulate the most reasonable interactive strategy, strengthen the maintenance of audience interaction quality, and build an integrated cloud computing platform. Expand the space of TV media marketing, and improve the innovative level of TV media marketing through the interaction with the audience.
【作者单位】：郑州大学西亚斯国际学院;
【分类号】：G229.2-F

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