契机与困境：中国报业新闻客户端发展研究

发布时间：2018-04-28 04:19

本文选题：报业转型 + 新闻客户端　；参考：《深圳大学》2017年硕士论文

【摘要】：报业移动新闻客户端是报业专门针对手机等移动端,为用户提供新闻的程序、应用,是当下报业转型的重要探索路径之一。目前报业建设新闻客户端正值热潮,它为报业转型带来诸多发展契机,但是鲜见靠客户端盈利的案例,报业转型遇到阻碍,笔者希望探究这一路径不成功的原因。文章由此出发,先通过文献法追溯“新闻客户端”的由来,描述报业新闻客户端的发展现状、类型。并通过问卷调查法和访谈法对比众多媒体平台的优劣势,发现新闻客户端在新闻的更新数量、频率、及时性、个性化、权威性、专业性、各方面优缺点、及用户满意度等方面的优势,认为客户端为报业转型带来了新的发展契机。同时研究发现靠新闻客户端转型的路径尚未成功,分析这条路径并未给报业转型带来成功的原因,发现,客户端自身在发展的过程中也面临多重困境,在个案访谈中聚焦报业客户端在受众量、内容、盈利、技术、来自社交媒体的挑战等方面的困境,总结提炼出业界最前沿的应对策略,希望这些策略能够给处于困境中的客户端提供借鉴,并试图提炼总结出笔者的思考。希望笔者的研究能为报业新闻客户端如何成为报业转型的有利路径提供建设性意见。
[Abstract]:The newspaper mobile news client is one of the most important ways to explore the current newspaper industry transformation, which is aimed at mobile terminal, such as mobile phone, to provide news for users. At present, the newspaper construction news client has a positive upsurge, which brings a lot of development opportunities for the newspaper industry transformation, but few cases rely on the client profit, the newspaper industry transformation encountered obstacles, I hope to explore the reasons why this path is not successful. From this point of view, this paper first traces the origin of "news client" through literature method, and describes the current situation and types of news client in newspaper industry. By comparing the advantages and disadvantages of many media platforms with questionnaire survey and interview, it is found that the news client has advantages and disadvantages in the number, frequency, timeliness, individuation, authoritativeness, professionalism, and various aspects of news updating. Customer satisfaction and other aspects of the advantages that the client for the newspaper industry transformation brought a new opportunity for development. At the same time, the paper finds that the path of news client transformation has not been successful, analyzes the reasons why this path has not brought success to the newspaper industry transformation, and finds that the client itself also faces many difficulties in the process of development. In the case interviews, we focus on the difficulties of newspaper clients in terms of audience size, content, profitability, technology, challenges from social media, and summarize the most cutting-edge coping strategies in the industry. I hope these strategies can provide a reference for the clients in a difficult situation, and try to summarize the author's thinking. It is hoped that the author's research can provide constructive advice on how the newspaper news client can become a favorable path for newspaper industry transformation.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

【相似文献】