基于微博、微信的全国科普日的影响力分析——以全国科普日官方微博、微信公众号为例

发布时间：2018-04-29 10:33

本文选题：大型科普活动 + 全国科普日　；参考：《科普研究》2017年04期

【摘要】：全国科普日是我国影响力较大的大型科普活动,近年来它的线上新媒体应用也有了快速的发展。本研究对全国科普日官方微博、官方微信公众账号的发展现状进行梳理,对其影响力以及影响其影响力的因素进行分析,并且借鉴国内其他活动官方微博及微信公众账号的经验提出了建议。分析发现:全国科普日的官方微博及微信公众号的内容特色及服务功能与其他节事活动相比有差距,但在信息权威性上有一定的优势。官方微博、官方微信公众号在活动的传播推广中发挥了积极作用,本文借鉴其他节事活动运用"两微"的经验与优势,结合全国科普日活动自身特点提出建议,使我国大型科普活动得到更好地发展。
[Abstract]:National Science Popularization Day is a large-scale popular science activity with great influence in our country. In recent years, its online new media application has also developed rapidly. This study combs the current situation of the development of Weibo, the official WeChat public account, analyzes its influence and the factors that influence its influence. And draw lessons from other domestic activities official Weibo and WeChat public account experience put forward suggestions. It is found that the content features and service functions of official Weibo and WeChat Public number of National Science Day are different from those of other festival activities, but they have certain advantages in information authority. Official Weibo, official WeChat public number has played an active role in the dissemination and promotion of the event. This paper draws lessons from the experience and advantages of other festival activities and makes suggestions based on the characteristics of the National Science Popularization Day. Make our country large-scale science popularizing activity gets better development.
【作者单位】：中国科学院大学人文学院;
【分类号】：G206;G315

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