江西民办高校学生媒介素养现状与提升策略

发布时间：2018-04-30 17:23

本文选题：民办高校 + 媒介素养　；参考：《江西财经大学》2017年硕士论文

【摘要】：随着IT的快速发展,以互联网、手机等媒体为代表的新媒体的出现与不断发展,给大学生的生活带来了极大的改变。大学生比较容易接受社会新技术和新思想,同时也是最易受到媒体文化影响的人群。当前包括大多数高校都未能及时关注大学生过于依赖新媒体的状况,民办高校也不例外。这就导致了大学生在新媒体时代环境之下无法获得科学合理的教育引导,存在媒介素养欠缺的问题。而网络上的信息鱼龙混杂,各种网络诈骗以及病毒木马等让人们疲于应对,这其中受影响最明显的就是大学生群体。民办高校学生作为我国高校学生中一个特殊的群体,有必要对其开展接触与应用新媒体的教育引导工作,强化对于各种网络信息的辨识与认知能力,培养良好的媒介素养。本研究在厘清媒介素养的内涵及其演进历程后,具体应用到传播学以及心理学等相关理论,采取个案分析、对比研究、问卷调查以及实地访谈等多种研究方法,全面调查、系统分析江西民办高校学生媒介素养现状和存在的问题,并深入剖析其影响因素,进而提出相应的策略与实践探索。而凭借作者在民办高校江西科技学院多年承担大学英语教学工作的优势条件,有针对性地将媒介素养教育纳入到大学英语课程教学体系当中,并进行实践层面的研究,是本文创新点之一。主体内容分四部分展开,一是分析了江西民办高校学生的特征和特点,指出在新媒体环境下,媒介素养对民办高校学生成长的重要意义。二是对江西民办高校学生媒介素养开展问卷调查,基于媒介消费行为、媒介选择和应用能力、媒介参与和创造能力、媒介批判和解读能力等四个方面对他们的媒介素养现状进行系统分析,从其对新媒体接触失衡、普遍缺乏对媒介内容的批判能力、在媒介参与中常处被动等方面,得出江西民办高校学生媒介素养较为缺失的结论。三是在分析调查问卷的基础上,剖析了几大影响江西民办高校学生媒介素养的因素,如学生自身因素、学校对学生媒介素养教育缺乏重视以及当前环境的影响等。最后,从政府的支持和保障、媒介的监督和引导、媒体和传媒人士自律、学生加强自我教育等方面提出应对策略。希望通过对民办高校学生进行广泛的媒介素养教育,提升其媒介素养,促其合理使用互联网和手机等新媒体,从而完善自我,全面发展。
[Abstract]:With the rapid development of IT, the emergence and continuous development of new media, such as Internet, mobile phone and other media, has brought great changes to the life of college students. College students are more receptive to new social technology and new ideas, but also the most vulnerable to the impact of media culture. At present, most colleges and universities fail to pay attention to the situation that college students rely too much on new media, and private universities are no exception. This leads to the problem that college students can not get scientific and reasonable education guidance under the new media age environment, and there is a lack of media literacy. And the information on the network is mixed up, all kinds of network fraud and virus Trojans make people tired of coping, which is the most obviously affected groups of college students. As a special group of college students in our country, it is necessary for the private college students to contact and apply the new media to guide their education, strengthen the identification and cognitive ability of various network information, and cultivate good media literacy. After clarifying the connotation and evolution of media literacy, this study is applied to the relevant theories of communication and psychology, and adopts a variety of research methods, such as case analysis, comparative study, questionnaire investigation and field interview, etc. This paper systematically analyzes the present situation and existing problems of the media literacy of private colleges and universities in Jiangxi Province, and further analyzes the influencing factors, and then puts forward the corresponding strategies and practical exploration. On the basis of the author's advantage in undertaking college English teaching in Jiangxi Institute of Science and Technology, a private university for many years, the media literacy education is brought into the teaching system of college English curriculum, and the practical research is carried out. It is one of the innovative points in this paper. The main content is divided into four parts. Firstly, it analyzes the characteristics and characteristics of the students in Jiangxi private colleges and universities, and points out the important significance of media literacy to the growth of private college students under the new media environment. The second is to carry out a questionnaire survey on the media literacy of private college students in Jiangxi Province, which is based on media consumption behavior, media choice and application ability, media participation and creativity. This paper systematically analyzes the current situation of media literacy in four aspects, namely, media criticism and interpretation ability, from the aspects of their unbalanced contact with new media, the general lack of critical ability to media content, the passivity in media participation, and so on. Come to Jiangxi private colleges and universities students media literacy more lack of conclusion. Thirdly, on the basis of analyzing the questionnaire, this paper analyzes several factors that affect the media literacy of the students in Jiangxi private colleges, such as the students themselves, the lack of attention to the media literacy education of the students and the influence of the current environment. Finally, the countermeasures are put forward from the support and guarantee of the government, the supervision and guidance of the media, the self-discipline of the media and the media personages, and the strengthening of the students' self-education. The author hopes to improve the media literacy of private college students, promote their rational use of new media, such as the Internet and mobile phones, so as to improve themselves and develop in an all-round way.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

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