政治传播过程中的公共外交:概念、范式与逻辑

发布时间：2018-05-09 04:13

本文选题：公共外交 + 公众舆论　；参考：《南京社会科学》2017年08期

【摘要】：公共外交是一国政府,为实现本国外交目标,依据本国外交政策,通过多种传播渠道,向国外公众传递相关信息,营造有利于本国的公众舆论的政治说服活动。公共外交是公众参与兴起所激发的新的外交样态,其产生、发展的历史显示,它与对外宣传一脉相承,在实践过程中,不断受到政治传播理论的启迪,并获得了自身的发展。基于此,结合伊斯顿的政治系统理论和多伊奇的政治传播理论,可以建立公共外交的政治传播系统模型。该模型涵盖了公共外交的七大要素,即主体、代理人、客体、渠道、形式、内容及效果,融合了政治系统的输入、输出与信息编码、解码的全过程,能够揭示公共外交研究的跨学科性质及各学科的可能贡献,可以成为拓展理论、指导实践的一般性理论。
[Abstract]:Public diplomacy is a kind of political persuasion in order to realize the diplomatic goal of a country, according to its foreign policy, to transmit relevant information to the public abroad through various channels of communication, and to create a political persuasion in favor of its own public opinion. Public diplomacy is a new kind of diplomacy inspired by the rise of public participation. The history of its emergence and development shows that it is in the same vein with foreign propaganda. In the process of practice, it is constantly inspired by the theory of political communication and has gained its own development. Based on this, combining Easton's theory of political system and Deutsch's theory of political communication, the model of political communication system of public diplomacy can be established. The model covers the seven elements of public diplomacy, namely subject, agent, object, channel, form, content and effect, and integrates the whole process of input, output, information coding and decoding of political system. It can reveal the interdisciplinary nature of the study of public diplomacy and the possible contribution of various disciplines. It can become a general theory to expand the theory and guide practice.
【作者单位】：中国社会科学杂志社;
【分类号】：D80;G206

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