未来媒体的内容生产与叙事变革

发布时间：2018-05-16 11:53

本文选题：未来媒体 + 内容生产　；参考：《新闻与写作》2017年04期

【摘要】：以技术驱动为显著特征的未来媒体具有平台化、移动化和智能化的特征。在传播实践的考察中,我们认为传统媒体时代内容生产与叙事变革的制约因素,依然会制约未来媒体的内容生产与叙事变革。未来媒体传播的主体呈现多元化的特征,与媒体平台的融合程度将加深;传播的内容生产将围绕生动性或深度性的高品质定位进行,用户的参与性将空前提升;传播的流程在技术驱动背景下,用户的实时数据分析将真正进入信息的集成及反馈体系中,生产流程将得到实质性优化;传播的呈现形式将突出表现为产品的定制化及多样选择性的特点。
[Abstract]:The future media characterized by technology drive has the features of platform, mobility and intelligence. In the investigation of communication practice, we think that the restriction factors of the content production and narrative change in the traditional media era will still restrict the content production and narrative change of the future media. In the future, the main body of media communication will present the characteristics of diversification, and the degree of integration with media platform will be deepened, the content production of communication will revolve around the high quality orientation of vividness or depth, and the participation of users will be improved unprecedentedly. Under the background of technology driven, real-time data analysis of users will really enter the information integration and feedback system, and the production process will be substantially optimized. The presentation of communication will be characterized by customization and variety of selectivity.
【作者单位】：武汉大学新闻与传播学院;
【基金】：国家社会科学基金重点项目“新闻媒体传播力公信力影响力”(立项号:14AXW001)的成果之一
【分类号】：G206

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