改革开放以来《人民日报》的体育科技报道研究

发布时间：2018-05-19 01:01

本文选题：《人民日报》 + 体育科技　；参考：《北京体育大学》2016年硕士论文

【摘要】：体育科技不管是在竞技体育还是在学校体育、群众体育中,都有着十分重要的作用。体育科技报道更是传播体育科技信息的有效手段。《人民日报》作为中共中央机关报,在我国甚至在世界上都有一定的影响力和权威性。《人民日报》的体育科技报道不仅能够传播我国体育科技信息,还会影响人们对体育科技的认知。本文运用文献资料法、内容分析法、专家访谈法,从历史背景、报道数量、报道领域、报道主题四个维度,对改革开放以来《人民日报》的体育科技报道进行了研究。研究表明,改革开放以来《人民日报》的体育科技报道可以划分为四个阶段：在萌芽阶段(1978—1989),体育科技报道开始受到重视,但是数量较少,很多报道还是不够科学；在发展阶段(1990—1996),体育科技报道报道数量开始增多,科学性仍不高；在高峰阶段(1997—2008),体育科技报道数量上达到顶峰,体育科技报道的科学性大大加强,《人民日报》的媒介功能也逐渐完善；在平稳阶段(2009—2014),体育科技报道报道数量回落,但在报道的科学性和创新性上,均有所提升。报道领域也呈现阶段性变化：提高竞技水平领域的科技报道比重不断下降,增强国民体质领域和促进体育产业发展领域的报道则不断上升。在不同阶段,四个领域的报道主题、报道重点、报道科学性等方面也出现阶段性的变化。改革开放以来,《人民日报》体育科技报道在体育科技政策的传播、体育科技信息推广、体育科技热点的推广等方面起到了一定的作用,但也存在数量较少,报道滞后、缺乏整体规划,报道不科学问题和媒介功能缺失等问题。造成这些问题的主要原因是新闻工作者科学素养不高、媒体对体育科技报道不够重视、体育科研人员传播主体话语缺失、我国体育科技水平的局限性。针对这些问题,《人民日报》可以采取定期开展体育科技报道的培训、让更多专家话语介入、给体育科技报道安排固定版面等措施。
[Abstract]:Sports science and technology play a very important role in sports, school sports and mass sports. Sports science and technology reporting is an effective means of disseminating sports science and technology information. < People's Daily > as the organ of the CPC Central Committee, The sports science and technology report of < People's Daily > can not only spread the information of sports science and technology in our country, but also affect people's cognition of sports science and technology. Based on the methods of literature, content analysis and expert interview, this paper studies the sports science and technology reports of < People's Daily > since the reform and opening up from the four dimensions of historical background, number of reports, areas of reports and reporting themes. The research shows that the sports science and technology report of < People's Daily > can be divided into four stages since the reform and opening up: in the budding stage from 1978 to 1989, sports science and technology report began to be paid attention to, but the quantity is relatively small, many reports are still not scientific enough; In the stage of development from 1990 to 1996, the number of sports science and technology reports began to increase, but the scientific nature was still not high, and in the peak stage, the number of sports science and technology reports reached its peak in 1997-2008. The scientific nature of sports science report was greatly strengthened, and the media function of < People's Daily > was gradually improved, and in the steady stage, the number of sports science and technology reports dropped down, but the science and innovation of sports science and technology reports were improved. In the field of reporting, the proportion of science and technology reports in the field of competitive level has been decreasing, while that in the field of strengthening national physique and promoting the development of sports industry has been on the rise. In different stages, the four areas of the report theme, reporting focus, reporting scientific and other aspects have also undergone periodic changes. Since the reform and opening up, sports science and technology reports have played a certain role in sports science and technology policy dissemination, sports science and technology information promotion, sports science and technology hot spots, etc. Lack of overall planning, unscientific reporting and lack of media function and other issues. The main reasons for these problems are that the journalists' scientific literacy is not high, the media do not pay enough attention to the sports science and technology reports, the sports researchers' communication subject words are missing, and the sports science and technology level of our country is limited. In view of these problems, People's Daily can carry out regular training on sports science and technology report, let more experts' words intervene, arrange fixed layout for sports science and technology report, and so on.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212;G80-05

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