大众文化视域下的网络综艺节目《奇葩说》探析

发布时间：2018-05-19 02:14

本文选题：大众文化 + 综艺节目发展　；参考：《广西民族大学》2017年硕士论文

【摘要】：《奇葩说》以真实多元、不走寻常路的节目定位,吸引了众多网友参与讨论,他们自发地在新浪微博、百度贴吧、知乎、微信等平台积极推广,不断地刷新百度指数和微博指数的峰值,成为第一个互联网平台制作的现象级综艺节目,开辟了视频网站自制综艺节目的新纪元。因此研究《奇葩说》是有必要且有意义的事情。本文从大众文化基本理论与原则出发,结合后现代语境的特点,运用斯图亚特·霍尔的“文化的循环”理论与方法,较全面地探讨大众文化视域下的《奇葩说》,为网络综艺节目的文化研究添砖加瓦,指明了综艺娱乐节目的审美风向和发展道路。本文主要分为三大部分,包括绪论、本论和结语。其中本论分为三章:第一章围绕内地综艺节目的发展史展开梳理,提出了本研究的理论方法和实践意义,总结出网络自制综艺娱乐节目的三大促动力,即“机遇”、“技术”和“受众”。第二章运用斯图亚特·霍尔的“文化循环”理论,对互联网自制综艺节目《奇葩说》进行个案分析,看它如何被表征,如何制定规则,如何从内容上进行生产,从而获得观众的认同进行消费的过程,并以文化狂欢化理论为理论基础批判了网络自制节目“娱乐至死”的特征。第三章以《奇葩说》为例,总结后现代语境下综艺节目的同步与异步、荒诞性以及同质性特点,从而为综艺节目的发展贡献力量,重申综艺节目的时代追求和社会价值,谋求综艺节目发展审美新风向。
[Abstract]:It has attracted a lot of netizens to participate in the discussion. They are actively promoting Sina micro-blog, Baidu's post bar, knowing, WeChat and other platforms, constantly refreshing the peak of the Baidu index and micro-blog index, becoming the phenomenon level variety show of the first Internet platform, opening video On the basis of the basic theory and principles of the mass culture and the characteristics of the post-modern context, this paper, based on the basic theories and principles of the mass culture, and the theory and method of Stuart Hall's "cultural circulation", is a more comprehensive discussion of the "wonderful flower" in the mass culture view. The cultural research of the network variety show shows the aesthetic trend and the development path of the variety entertainment program. This article is divided into three parts, including the introduction, this theory and the conclusion. The first chapter is divided into three chapters. The first chapter combs the history of the development of the mainland variety show, and puts forward the theoretical method and practical significance of this research. The three driving forces of the self-made entertainment program of the network are "opportunity", "technology" and "audience". The second chapter, using Stuart Hall's theory of "cultural circulation", analyzes how it is characterized, how to formulate rules, and how to produce it from content, from the theory of "cultural circulation" of the Internet. The third chapter, taking the theory of Cultural Carnival as the theoretical basis, criticizes the characteristics of "entertainment to death" on the basis of the theory of Cultural Carnival. The third chapter, taking the "strange flower" as an example, summarizes the synchronization and asynchronous, absurdity and homogeneity of the variety shows in the post-modern context, thus contributing to the development of the variety shows. Quantity, reiterates the times pursuit and social value of variety show, and seeks variety show to develop new aesthetic trend.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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