论元媒介时代的符号传播及其特性

发布时间：2018-05-21 20:07

  本文选题：元媒介 + 符号传播　； 参考：《四川大学学报(哲学社会科学版)》2017年03期

【摘要】：自20世纪末以来,以互联网、融合媒介等为代表的数字媒介技术迅速发展,人类社会迈进了“元媒介时代”。元媒介以连接互联网的诸种电子屏幕为典型,整合了所有媒介以及传播方式,致使其中所有符号文本都是其他媒介的翻译、改制与改造。由此,“再媒介化”成为了元媒介平台符号文本的最基本筑意方式。这种再媒介化重塑,不仅是媒介形式的改变,更是整个符号传播主导特性以及文化模式的根本改变。对此,雅柯布森的符号“六因素论”,可以帮助我们探寻元媒介符号传播的基本特性及其规律,并说明它可能为人类社会带来的文化与传播方式的变革和影响。
[Abstract]:Since the end of the 20th century, the digital media technology, represented by the Internet and fusion media, has developed rapidly, and the human society has stepped into the "meta-media era". Metamaterials are typical of various electronic screens connected to the Internet, integrating all media and means of communication, resulting in the translation, restructuring and transformation of all symbolic texts. As a result, remedia has become the most basic way of constructing the symbol text of meta-media platform. This remedia remodeling is not only the change of media form, but also the fundamental change of the dominant characteristics of symbol communication and the cultural model. In this regard, Jacobson's "six factors theory" can help us to explore the basic characteristics and laws of metamaterial symbol communication, and explain the changes and influences it may bring to human society in terms of culture and mode of communication.
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本文编号：1920597