图像传播媒体的生态学研究

发布时间：2018-05-21 20:24

本文选题：媒体生态 + 图像媒体　；参考：《现代传播(中国传媒大学学报)》2017年04期

【摘要】：媒体生态学(Media Ecology)是近年来传播学研究的重要议题,它是将传播媒体作为一种生态来研究。实际上它所探讨的传播媒体物质结构、符号结构和意义结构的形式,一直是图像传播研究所着力的图像传播媒体形态分析,即图像媒体技术形态分析、构成形态分析和社会形态分析。并且在技术形态中进一步细化,逐条深入对图像媒体的物质材料、生产机构和生产技术进行分析;在构成形态中进一步深化,逐层深入对图像媒体的构成形式、图像作者和生产技巧进行分析;在社会形态中进一步分化,逐类深入对图像媒体的历史背景、展示场所和目的受众进行分析。本文强调图像传播媒体生态学研究必须严格遵守科学研究的规矩,以期建构媒体生态文明健康的图像传播研究之文本。
[Abstract]:Media Ecology is an important topic in communication research in recent years. In fact, the forms of the material structure, symbol structure and meaning structure of the communication media that it discusses have always been the form analysis of the image communication media, that is, the form analysis of the image media technology, which is the focus of the Image Communication Research Institute. Constitution form analysis and social form analysis. And in the technical form of further refinement, in-depth analysis of the image media material, production institutions and production technology; in the form of further deepening, layer by layer of the image media form, Image authors and production techniques are analyzed, and further differentiation is made in the social form, and the historical background, display place and target audience of the image media are analyzed by category. This paper emphasizes that the study of image communication media ecology must strictly abide by the rules of scientific research in order to construct the text of media ecological civilization and healthy image communication research.
【作者单位】：南京大学新闻传播学院;南京大学历史学院;
【基金】：国家社科基金重大项目“多卷本《中国新闻传播技术史》”(项目编号:14ZDB129)的研究成果
【分类号】：G206

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