利用新媒体传播社会主义核心价值观——基于涵化理论的研究

发布时间：2018-05-23 22:26

本文选题：新媒体 + 社会主义核心价值观　；参考：《西南交通大学学报(社会科学版)》2017年02期

【摘要】：新媒体兴起带来了大众媒体传播环境的巨大变化,社会主义核心价值观的媒体传播方式也随之有所改变。基于传播学的涵化理论对新媒体在传播社会主义核心价值观中的涵化作用进行分析可知:新媒体带来信息多样选择和多元表达,让人们感觉到了更加真实鲜活的"象征性现实";新媒体重塑了人与人之间的关系,人们在新媒体构建的"关系网络"中更容易产生强烈的"共鸣"。因此要更好的传播社会主义核心价值观,就要以文化内涵为切入点,通过新媒体传播真实鲜活的"象征性现实"增强对社会主义核心价值观的涵化作用,达到"以文化人"的传播效果;强化主流话语权,依托新媒体"关系网络"营造社会主义核心价值观的"共鸣"氛围,从而达到"以理服人"的传播效果。
[Abstract]:The rise of new media has brought great changes to the mass media communication environment, and the media communication mode of socialist core values has also changed. Based on the theory of acculturation of communication, the author analyzes the acculturation function of new media in the dissemination of socialist core values: new media brings multiple choices and expressions of information. It makes people feel more real and vivid "symbolic reality"; the new media reshapes the relationship between people, and it is easier to produce strong "resonance" in the "relationship network" constructed by the new media. Therefore, in order to better spread the socialist core values, we should take the cultural connotation as the breakthrough point, spread the real and vivid "symbolic reality" through the new media, and enhance the acculturation of the socialist core values. To achieve the communication effect of "cultural person", to strengthen the mainstream discourse right, to build the "resonance" atmosphere of socialist core values by relying on the new media "relationship network", so as to achieve the communication effect of "convincing people with reason".
【作者单位】：西南交通大学人文学院;西南交通大学党委宣传部;
【基金】：教育部人文社会科学研究专项任务项目(高校思想政治工作)“利用新媒体加强社会主义核心价值观教育研究”(15JDSZ2026)
【分类号】：G206.7

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