新媒体教育传播现状及趋势研究

发布时间：2018-05-24 08:43

本文选题：新媒体 + 教育传播　；参考：《郑州大学》2017年硕士论文

【摘要】：教育传播是传播的一个分支,具有鲜明的时代特征。从原始社会的观察模仿,到封建社会的私塾式学校,再到工业社会的班级授课制,教育传播形态随着时代的发展不断演变。自20世纪90年代以来,互联网技术的快速发展引发了第三次工业革命,促使知识取代资本成为社会发展的主要动力。其中,以移动互联网、数字媒介技术为代表的新媒体传播技术对人类的交往方式、工作方式、生活方式、学习方式、娱乐方式等产生了深远影响。新媒体技术给教育传播带来了巨大的挑战,也给教育传播变革带来了希望和机遇。我国新媒体教育传播迄今历经了30余年的发展,虽起步较晚,但展现出强大的生命力。随着教育信息化建设的不断深入,网络教育市场规模扩大和用户数量的不断激增,我国新媒体教育传播项目类型也呈现出百花齐放的态势;同时,转变传统模式下同质化、单一化、被动的教育方式为个性化、差异化、多元化、社交化、主动化的新媒体模式,在丰富教育信息呈现形式的同时也降低了教育成本。但不可否认的是,在教育传播现代化变革进程中也出现了诸如海量教育信息难以甄别、“知识鸿沟”加深、新媒体教育传播质量难以保证等问题。基于上述原因,本文选取MOOC、北京人大附中和广西百色合作进行的“双师教学”实验项目、国家开放大学图书馆、“学为贵”网络学习平台、Minerva大学计划、“分答”、“在行”移动教育类App等成功案例,运用文献分析法、案例分析法、跨学科研究法、对比分析法等研究方法分析新媒体教育传播的新技术、新模式、新特点和新趋势。从宏观视角梳理当下教育传播现状,提出问题应对策略,把握未来发展趋势,以期为我国的新媒体教育传播在新时期的跨越式发展提供借鉴。
[Abstract]:Educational communication is a branch of communication, with distinctive characteristics of the times. From the observation and imitation of primitive society to the private schools in feudal society and to the class teaching system in industrial society, the educational communication pattern evolves with the development of the times. Since the 1990s, the rapid development of Internet technology has triggered the third industrial revolution, prompting knowledge to replace capital as the main driving force of social development. Among them, the new media communication technology, represented by mobile Internet and digital media technology, has a profound influence on human communication, working style, life style, learning style, entertainment mode and so on. New media technology brings great challenge to educational communication, and also brings hope and opportunity to educational communication reform. China's new media education communication has been developed for more than 30 years, although it started late, it shows strong vitality. With the deepening of educational information construction, the expansion of network education market and the increasing number of users, the types of new media education communication projects in our country also show the trend of blooming in a hundred flowers; at the same time, changing the traditional mode of homogeneity, The single, passive education mode is individualized, differentiated, diversified, socialized and active, which not only enriches the presentation of educational information, but also reduces the cost of education. However, it is undeniable that in the process of educational communication modernization reform, such as mass educational information difficult to identify, "knowledge gap" deepening, the quality of new media education communication difficult to guarantee and so on. Based on the above reasons, this paper chooses MOOC, Beijing National people's Congress affiliated Middle School and Guangxi Baise to carry out the "double teacher Teaching" experiment project, the National Open University Library, the "Learning for you" e-learning platform, Minerva University Program, This paper analyzes the new technology, new mode, new characteristics and new trend of new media education communication by using the methods of literature analysis, case analysis, interdisciplinary research and comparative analysis. This paper combs the present situation of education communication from the macroscopic angle of view, puts forward the strategies to deal with the problems, and holds the future development trend, in order to provide reference for the leap-forward development of the new media education communication in the new period in our country.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G434

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