把声音的魅力发挥到极致——传统广播客户端的问题与对策

发布时间：2018-05-26 03:14

本文选题：传统广播 + 客户端　；参考：《中国广播》2017年01期

【摘要】：在媒体融合的大背景下,传统广播纷纷试水新媒体,创建属于自己的广播移动客户端。但笔者认为目前传统广播客户端并没有围绕自己最大的优势——声音做文章,而且存在着声音的功能不突出、内部融合力度不足、指导思想守旧等诸多问题。本文针对这些问题从制度保障、众筹资本、用户画像、产品运营、用户社区以及电商联合这六个方面提出解决之道,希望为传统广播客户端的良性发展提供参考。
[Abstract]:Under the background of media convergence, traditional broadcasting tries new media one after another and creates its own mobile broadcasting client. However, the author thinks that the traditional broadcasting client does not focus on its biggest advantage at present-sound, and there are many problems, such as the function of sound is not outstanding, the internal integration is insufficient, the guiding ideology is conservative and so on. Aiming at these problems, this paper puts forward some solutions from six aspects, such as system guarantee, crowdfunding, user portrait, product operation, user community and ecommerce association, hoping to provide reference for the benign development of traditional broadcasting client.
【作者单位】：河北大学新闻传播学院;
【基金】：河北省社会科学基金2015年度项目《河北电台“即通”移动客户端研究》结项论文,项目立项号HB15XW020
【分类号】：G220.7

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