《欢乐中国人》的创新模式和节目推广路径

发布时间：2018-05-27 00:39

  本文选题：《欢乐中国人》 + 普通人真人秀　； 参考：《中国广播电视学刊》2017年07期

【摘要】：真人秀节目在我国发展已有十余年,同质化问题较为突出,亟需创新。央视《欢乐中国人》在真人秀创作模式上进行了新的尝试。在主题设计上,通过典型的家庭故事,彰显家庭、家教、家风;在节目人员安排上,明星和普通人搭配,有利于吸引眼球;在节目选题上,打破了传统真人秀节目的常规,不断深入日常生活的各个领域。《欢乐中国人》作为综艺节目,借鉴了新闻的客观表现手法,并通过新闻话题引起关注。在节目推广方面,传统媒体和新媒体联动,立体化地打造节目品牌。
[Abstract]:Reality TV programs have been developing for more than ten years in China. CCTV Joy Chinese has made a new attempt on the creation mode of reality TV show. In terms of theme design, through typical family stories, the family, family education, and family style are highlighted; in the arrangement of program personnel, the stars and ordinary people are matched to attract attention; in the selection of topics, the routine of traditional reality shows has been broken. "Happy Chinese", as a variety show, draws attention from the objective expression of news and draws attention through news topics. In the program promotion, traditional media and new media linkage, three-dimensional program brand.
【作者单位】： 西南政法大学新闻传播学院;
【分类号】：G222
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本文编号：1939661