我国非遗保护政府机构官微利用现状及优化策略

发布时间：2018-05-27 10:10

本文选题：非物质文化遗产 + 政府机构　；参考：《图书情报工作》2017年02期

【摘要】：[目的 /意义]分析目前政府非遗保护机构在微博、微信公众平台利用方面的特点,并针对目前存在的问题提出优化建议,以提升非遗保护政府机构对其官微的利用水平,进而提升非遗保护成效。[方法 /过程]在文献调研的基础上,通过官微认定、指标获取和数据处理3个步骤获取并整理非遗保护政府机构官微利用的各项数据。[结果 /结论]分析得出非遗官微目前地域差异明显,重心从微博转移至微信公众号,非遗保护政府官微运营者还存在对官微渠道重视程度偏低、对官微定位不够明确、官微利用缺乏广度与深度、运营监管不够到位等问题。在此基础上,有针对性地从构建立体渠道、提升运营水平、丰富传播内容和形式、加大监管力度4个层面给出优化建议。
[Abstract]:[objective / significance] to analyze the characteristics of the Weibo and WeChat public platform, and to put forward some suggestions to improve the utilization level of the government agencies. And then improve the effectiveness of non-legacy protection. [method / process] on the basis of literature research, through official micro-identification, index acquisition and data processing, the data of non-residual protection government agencies are obtained and sorted out. [results / conclusion] the analysis shows that the regional difference is obvious, the center of gravity is shifted from Weibo to WeChat public number, and there is still a lack of attention to the official microchannel and the location of the official microchannel is not clear enough among the non-posthumous government microoperators. Official micro-use of the lack of breadth and depth, inadequate operational supervision and other problems. On this basis, the optimization suggestions are put forward from four aspects: constructing three-dimensional channels, improving the level of operation, enriching the content and form of communication, and increasing the intensity of supervision.
【作者单位】：上海财经大学图书馆;上海电机学院图书馆;华东师范大学经济与管理学部信息管理系;
【基金】：2016年上海市艺术科学规划项目“面向传承和传播的非遗数字化研究”(项目编号:2016G04)研究成果之一
【分类号】：D630;G206

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