我国耽美网络剧的传播特征及其发展策略研究

发布时间：2018-05-29 09:13

本文选题：耽美文化 + 互联网　；参考：《浙江传媒学院》2017年硕士论文

【摘要】：在我国网络剧内容同质化严重,创新动力不足的现状下,耽美网络剧的产生与发展,对丰富与完善我国网络剧内容起到了积极的作用。耽美网络剧作为耽美亚文化新的传播形式,它既是我国互联网飞速发展的产物,也是我国受众审美情趣与消费观念发生改变的结果。耽美网络剧自产生以来借力互联网,短时间内在我国网络剧市场迅速发展,不到4年数量已经超过30部。耽美网络剧探索不同于其他类型网络剧的传播方式与审美,形成自身独特的内容与风格,从而更有利于网络视频平台在争夺受众的“战场”上,更有针对性地吸纳受众,满足不同受众对网络剧的需求。本文将首先从辨析耽美网络剧的发展历程入手,探讨耽美网络剧产生的内部动因与外部动因。并基于拉斯韦尔“5W”模式为基础框架,从传播内容、传播主体、传播渠道、受众、传播效果方面进行了尽可能深入的分析,同时结合与其他类型的网络剧的对比研究,指出耽美网络剧不同于一般网络剧的本质特征,即耽美网络剧内容的主要是为针对小众化与分众化后的视频平台的受众制作,这一特征一定程度上改变了我国网络剧的制作方向。耽美网络剧所形成的独特的审美,影响了我国影视剧的选材、内容、甚至宣传手段。但在对我国耽美网络剧深入分析的过程中,笔者也发现,耽美网络剧发展虽快,但是整个市场比较混乱,若不加以约束,会不利于我国耽美网络剧未来的发展。因此,在对我国耽美网络剧的传播过程研究之后,提出几点对策,意为我国耽美网络剧的健康发展,提出可建设性的建议。期望能给耽美网剧的未来发展带来有益的启示和借鉴。
[Abstract]:Under the condition of serious homogenization of content and lack of innovative power, the emergence and development of the network play a positive role in enriching and perfecting the content of our country's network play. As a new form of dissemination of danmei sub-culture, it is not only the product of the rapid development of internet in our country, but also the result of the change of the aesthetic taste and consumption concept of the audience in our country. With the help of the Internet since its emergence, the online drama in China has developed rapidly in a short period of time, and the number has exceeded 30 in less than 4 years. It is different from other types of network drama to explore the mode of communication and aesthetic, and form its own unique content and style, thus more conducive to the network video platform in the "battlefield" for the audience, more targeted to absorb the audience, To meet the needs of different audiences for network drama. In this paper, the author begins with the analysis of the course of development of the danmei network drama, and probes into the internal and external causes of the emergence of the danmei network drama. Based on the framework of Raswell's "5W" model, this paper analyzes the content, the main body, the channel, the audience and the effect of communication as far as possible. At the same time, it combines the comparative study with other types of network drama. It is pointed out that the content of the network drama is mainly made for the audience of the video platform after the niche and the focus, which is different from the essential features of the general network drama. To a certain extent, this feature has changed the production direction of our country's network drama. The unique aesthetic formed by Tanmei network drama influences the selection, content and even propaganda means of Chinese film and TV drama. However, in the process of deep analysis of Chinese danmei network drama, the author also finds that the development of the Chinese danmei network drama is fast, but the whole market is quite chaotic, if it is not restricted, it will be unfavorable to the future development of our country s American network drama Therefore, after the study of the dissemination process of Chinese danmei network drama, several countermeasures are put forward, which means the healthy development of our country s danmei network drama and some constructive suggestions Hope can bring beneficial enlightenment and reference to the future development of Dangmei net drama.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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