视频网站自制剧的发展策略研究

发布时间：2018-05-30 04:12

本文选题：视频网站自制剧 + 发展问题　；参考：《南京师范大学》2017年硕士论文

【摘要】：随着这几年视频网站自制剧的蓬勃发展,视频网站自制剧在初期发展过程中的问题,如粗制滥造等,在后期的发展过程中也在不断地克服,在日益完善的过程中也有显示出了自己的特征,并且逐渐发展成为具有高品质和精致化特点的视频网站品牌剧集。但没有任何事物是完美的,视频网站自制剧在不断发展的过程中也冒出了一些新的问题,如内容缺乏原创力,受众互动性不强,产业链发展不完善等都急需解决来进一步推动视频网站自制剧的发展。本文以视频网站自制剧的发展策略为研究重点,全文分为六个部分。绪论,主要介绍选题的研究背景、研究意义以及研究现状和研究方法。第一章从视频网站自制剧的概念入手,归纳和概括了视频网站自制剧的发展现状和发展动因。第二章将视频网站自制剧与传统电视剧相比,从视频网站自制剧的文本形态、制作模式、传播模式以及营销模式四个方面去详细概述视频网站自制剧的特征。第三章分析视频网站自制剧现阶段发展过程中出现的问题,包括视频网站自制剧内容、用户、营销模式三个方面的问题。第四章是本文的重点章节,根据当前视频网站自制剧出现的问题,仍然是从视频网站自制剧内容、用户、营销模式三个方面提出相应的发展策略,为未来我国视频网站自制剧的发展增砖添瓦。结语部分对文章内容进行总结,并展望了我国视频网站自制剧未来发展的前景。本文运用案例分析法、归纳演绎法等,通过介绍视频网站自制剧的发展概况,归纳概括视频网站自制剧的特征,来深入分析现阶段视频网站自制剧存在的一些问题,并针对问题,提出发展策略,为我国今后视频网站自制剧朝着更好方向发展提供帮助和借鉴。目前我国视频网站自制剧还处在飞速发展的上升期,本文希望通过视频网站自制剧的发展策略研究,来促进我国视频网站自制剧走向精致化和产业化,也为网络视频行业的发展提供参考路径。
[Abstract]:With the rapid development of video website self-production in recent years, the problems in the initial development of video website self-production, such as shoddy production, have been constantly overcome in the later development process. In the process of improvement, it also shows its own characteristics, and has gradually developed into a high-quality and refined video website brand drama. But nothing is perfect, and some new problems have emerged in the growing process of self-production, such as the lack of originality in content and the lack of interactivity among the audience. The imperfect development of industry chain is urgently needed to further promote the development of video-site self-production. This paper focuses on the development strategy of video website self-production, the full text is divided into six parts. Introduction, mainly introduces the research background, research significance, research status and research methods. The first chapter starts with the concept of video website self-production, and summarizes the development status and motivation of video website self-production. The second chapter compares the video website self-production with the traditional TV series, from the video website self-production text form, the production mode, the dissemination pattern and the marketing pattern four aspects to outline the video website self-production characteristic in detail. The third chapter analyzes the problems in the process of the development of video website self-production, including the content, users and marketing mode of the video website. The fourth chapter is the key chapter of this article, according to the current video website self-production problems, is still from the video site self-production content, users, marketing model three aspects of the corresponding development strategy, For the future of China's video site development of self-production, add bricks to the tile. The conclusion part summarizes the content of the article and looks forward to the future development of Chinese video websites. This article uses the case analysis method, induces the deductive method and so on, through the introduction video website self-production development general situation, summarizes the video website self-production characteristic, in order to deeply analyzes the video website self-production present stage the existence question. Aiming at the problems, this paper puts forward the development strategy, which can help and draw lessons for the future development of video websites in China. At present, the video website self-production in our country is still in the period of rapid development. This paper hopes to promote the development strategy of the video website self-production to promote the refinement and industrialization of the video website self-production in our country through the research of the development strategy of the video website self-production. Also for the development of the network video industry to provide a reference path.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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