新浪网大连站运营研究

发布时间：2018-05-30 09:31

本文选题：门户网站 + 新浪地方站　；参考：《北京印刷学院》2017年硕士论文

【摘要】：在互联网技术不断发展的今天,新型产品及技术随之出现,媒体传播方式及互动交流平台也呈现出新的态势。大众传媒内容及模式的个性化逐步显现,地方布局策略对于大型综合门户网站的重要性也提升到了一个新的高度。大连作为辽宁省的窗口城市,本地网络媒体发展已经较为成熟,从最早的天健网到现在多个大型综合门户网站地方站的陆续成立,大连网络媒体市场正经历着翻天覆地的巨变。新浪大连站依托着全球知名的大型中文网站——新浪总部的强大后盾,致力于将大连本地资讯、时政热点、美食健康等信息第一时间带给大连的广大网友们。自2013年新浪大连站上线到今天,大连本土互联网媒体也在逐步推进大数据环境下的持续发展。伴随互联网的普及和个性化的需求,大型门户网站进驻地方是必然结果,同时也是网民本土生活的本质要求。越来越多的大型综合门户网站下沉地方,在带给本地用户便捷的同时也面临着一些发展中的问题。本论文通过对新浪大连站运营现状的研究,以小见大,分析新浪大连站如今面临的困境和未来发展战略。这对于大连本地,乃至全国地方性门户网站的建设和发展都有着良好的借鉴意义。
[Abstract]:With the continuous development of Internet technology, new products and technologies have emerged, and the media communication mode and interactive communication platform have also taken on a new trend. The individuation of the content and mode of mass media has gradually appeared, and the importance of local layout strategy to large integrated portal has been raised to a new height. Dalian as a window city of Liaoning Province, the development of local network media has been relatively mature, from the earliest Tianjian network to the establishment of a number of large integrated portal local stations, Dalian network media market is undergoing a tremendous change. Sina Dalian Station, relying on the powerful backing of Sina headquarters, a large Chinese website, is committed to bringing Dalian's local information, current political hot spots, food health and other information to the vast number of netizens in Dalian in the first place. From the launch of Sina Dalian Station in 2013 to today, Dalian's local Internet media are also gradually promoting sustainable development under the big data environment. With the popularization of the Internet and the demand of individuation, it is the inevitable result that the large portal website is stationed in the place, and it is also the essential requirement of the local life of the Internet users. More and more large integrated portals are sinking, which brings convenience to local users and also faces some developing problems. In this paper, through the study of the current operation of Sina Dalian Station, through a small part of the overall analysis of Sina Dalian Station now facing the plight and future development strategy. This has good reference significance for the construction and development of Dalian local and even national local portals.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206-F

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