媒体融合背景下广播电台文化活动模式的研究

发布时间：2018-06-01 21:01

本文选题：媒体融合 + 广播电台文化活动　；参考：《东北师范大学》2017年硕士论文

【摘要】：今天,全球互联网技术已取得飞速发展,互联网深刻影响着人们的生活,尤其在传媒领域更是产生致变效应,媒体融合的时代浪潮汹涌袭来。广播电台作为国家媒体,除了要在媒体融合中寻求自身可持续发展的方法,还担负着传播优秀文化的责任和使命,而媒体融合恰好为文化传播的内容增添了更多活力,同时也为传播文化和创新文化设置了各种融合的新渠道。与广播电台文化活动传统的内容生产、传播方式等方面结合,生产体验感,互动更直接的全媒体产品之路成为首选。本文通过研究媒体融合背景下广播电台文化活动模式,探究在文化活动传播中出现的问题,分析其原因并试图寻求一种更具创新性的可操作化生产模式,使文化活动有效传播,广播电台可持续发展。本文通过文献研究法与行动研究法,将文化活动模式的理论研究与工作实践相结合。首先,通过文献梳理、分析得出一个理论上可行的文化活动生产模式,即由象征性互动理论与四要素模式有机结合的模式。其次,以吉林人民广播电台文化活动为切入点,将其品牌文化活动“吉林校园好声音”作为行动研究对象,分析其在媒体融合背景下文化活动生产中出现的问题,并根据提出的模式设计行动执行方案,以此印证模式的可行性。经过两次实践论证,不断完善模式的设计。最后,归纳总结出一个科学有效的理论模式——双提升互动模式,该模式能够提升广播电台文化活动的传播效果,同时为我国广播电台长足发展提供有益的思路。
[Abstract]:Today, the global Internet technology has made rapid development, the Internet has a profound impact on people's lives, especially in the field of media is causing change, the media integration of the era of surging waves. As the national media, radio stations, in addition to seeking their own sustainable development methods in media integration, are also charged with the responsibility and mission of disseminating excellent culture, and media integration has added more vitality to the content of cultural communication. At the same time for the dissemination of culture and innovative culture set up a variety of new channels of integration. Combining with the traditional content production and dissemination mode of radio cultural activities, the way of production experience, interaction and more direct interaction of all media products becomes the first choice. By studying the mode of radio station's cultural activities under the background of media integration, this paper probes into the problems in the communication of cultural activities, analyzes its causes and tries to seek a more innovative mode of operable production to make the cultural activities spread effectively. Radio station sustainable development. This paper combines the theoretical research of cultural activity with the practice of work through the methods of literature research and action research. First of all, by combing the literature, a theoretically feasible production model of cultural activities is obtained, that is, the model of organic combination of symbolic interaction theory and four-element model. Secondly, take the cultural activities of Jilin people's Radio Station as the breakthrough point, take the brand cultural activity "Jilin Campus good Voice" as the action research object, analyze its problems in the production of cultural activities under the background of media integration. And according to the proposed pattern design action implementation plan to verify the feasibility of the model. After two practical arguments, the design of the model has been improved. Finally, a scientific and effective theoretical model, dual promotion interaction model, is concluded, which can improve the communication effect of radio station's cultural activities, and at the same time provide beneficial ideas for the rapid development of Chinese radio station.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.24

【参考文献】