公益微信平台助推承揽教育纸媒广告

发布时间：2018-06-02 15:07

  本文选题：公益微信平台 + 教育　； 参考：《新闻传播》2017年03期

【摘要】：通过一年多的探索,黑龙江日报报业集团《生活报》公益微信平台"生活报教育频道",通过发布原创学校教育动态、高端校长访谈、中小学生作文、身边好教师等专栏信息,赢得了学校和社会的广泛认可,对于承揽《生活报》教育广告起到助推作用,实现了真正意义上的广告增量。
[Abstract]:Through more than a year of exploration, Heilongjiang Daily newspaper Group, "Life News Education Channel," a public welfare WeChat platform, has published columns on the trends of original school education, interviews with high-end principals, compositions of primary and middle school students, and good teachers around. It has won the wide recognition of school and society, played a role in promoting and realizing the real increment of the advertisement in the sense of "living newspaper".
【作者单位】： 黑龙江日报报业集团;
【分类号】：G219.2
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本文编号：1969209