我国传统媒体与社交媒体关于“二孩”政策的议程影响研究

发布时间：2018-06-02 18:49

本文选题：传统媒体 + 社交媒体　；参考：《上海外国语大学》2017年硕士论文

【摘要】：在当前研究中,笔者以主流报刊代表传统媒体、以新浪微博代表社交媒体,进一步将媒体间议程影响的研究对象拓展到“全面放开二孩”公共政策上。借助内容分析研究方法,笔者不仅仅探索了传统媒体与社交媒体在涉及“全面放开二孩”公共政策时双方媒体议程之间的互动影响关系,而且还探索了不同类型的社交媒体用户如何影响社交媒体与传统媒体在涉及“二孩”政策时的议程关系。当前研究发现,传统媒体的“二孩”议程与社交媒体的“二孩”议程存在着双向的议程影响关系。双方媒体之间的议程影响是一个相对动态的、交替的、复杂的过程:在“全面放开二孩”的政策决议刚通过后的第一个时间段里,传统媒体的“二孩”议程单向地影响了社交媒体在第二个时间段的“二孩”议程;在接下来的几个时间段里,传统媒体与社交媒体分别构建着自身的“二孩”议程,双方的“二孩”议程在整体上处于彼此割裂的状态;再之后的几个时间段里,传统媒体的“二孩”议程与社交媒体的“二孩”议程产生了比较稳定的、规律性的相互影响,这种相互影响表现为传统媒体在上一个时间段的议程影响了社交媒体在当前时间段的议程,而社交媒体在当前时间段的议程又影响了传统媒体在下一个时间段的议程,并以此影响方式往返循环且少有断裂。当前研究还发现,社交媒体中不同类型的用户在影响社交媒体与传统媒体之间的议程关系上起到的作用存在着较大的差异:类型为“传统媒体”的微博用户最能够影响双方媒体之间的议程相关性;类型为“独立的新媒体”、“政府机构或其官员”的微博用户也能够有效地影响双方媒体之间的议程相关性;类型为“草根意见领袖”以及“行业意见领袖”的微博用户影响双方媒体之间的议程相关性的能力相当,但其能力要小于前三类微博用户;类型为“普通草根用户”以及“企业组织或其高管”的微博用户影响双方媒体之间的议程相关性的能力则微乎其微。
[Abstract]:In the current study, the author uses mainstream newspapers as the representative of traditional media and Sina Weibo as social media, further expanding the research object of the influence of inter-media agenda to the public policy of "fully liberalizing the second child". With the help of the research method of content analysis, the author not only explores the interaction between the traditional media and social media when it comes to the public policy of "opening up the two children", but also explores the interaction between the media agenda of both sides. It also explores how different types of social media users influence the agenda of social media and traditional media when it comes to the "two-child" policy. Current studies have found that the two-child agenda in traditional media has a two-way relationship with the two-child agenda in social media. The agenda impact between the media on both sides is a relatively dynamic, alternating, complex process: in the first period after the adoption of the policy resolution on "fully liberalizing the second child," The "two-child" agenda in traditional media has a unidirectional impact on the second child agenda in social media, and in the following time periods, traditional media and social media have constructed their own "two-child" agendas, respectively. The two sides'"two-child" agenda is divided from each other as a whole, and over the next few periods, the "two-child" agenda of the traditional media and the "two-child" agenda of social media have a relatively stable and regular interaction. This interaction is reflected in the fact that the agenda of the traditional media in the previous period affects the agenda of the current period of social media, and that the agenda of the current period of social media affects the agenda of the traditional media in the next period. In this way, the cycle is round and there is little fracture. Current research has also found that, The role of different types of social media users in influencing the agenda relationship between social media and traditional media is quite different: Weibo users with the type of "traditional media" are the most able to influence the media of both parties. Agenda relevance; Weibo users of "independent new media", "government agencies or their officials", can also effectively influence the relevance of agendas between media on both sides; The ability of Weibo users who are "grassroots opinion leaders" and "industry opinion leaders" to influence the relevance of the agenda between the media of both sides is equal, but its ability is smaller than that of the first three kinds of Weibo users. Weibo users, who are "ordinary grassroots users" and "corporate organizations or their executives," have little ability to influence the relevance of agendas between media outlets.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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