电视剧《人民的名义》的传播学启示

发布时间：2018-06-04 05:19

  本文选题：电视剧 + 人民的名义　； 参考：《新闻与写作》2017年06期

【摘要】：就刚刚热播完的电视剧《人民的名义》,从传播学的角度进行观察和思考,可以得到如下启示:突发事件及舆情应对的正确之道是——直面现实、公开信息、接受监督、解决问题;《人民的名义》舆论的形成与一般社会舆论的形成,有同也有异;文艺作品可以用自己的特殊方式进行舆论引导,在这方面可以发挥自己的特殊功能;"90后"乃至"95后"成为《人民的名义》的观众,说明传统媒体可以通过打"内容为王"的牌赢得受众。
[Abstract]:With regard to the television series "the name of the people", which has just been broadcast, from the perspective of communication, we can get the following enlightenment: the correct way to deal with emergencies and public opinion is to face reality directly, to make information public, and to accept supervision. The formation of public opinion has some similarities and differences with the formation of general public opinion, and literary works can guide public opinion in their own special way. "after 90" and "after 95" become the audience in the name of the people, which shows that traditional media can win the audience by playing the card of "content is king".
【作者单位】： 南京大学新闻传播学院;
【分类号】：G206;G229.2
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本文编号：1976131