打造主流网红,强化新型媒体平台影响力

发布时间：2018-06-05 10:15

  本文选题：“南方名记” + 主流网红　； 参考：《新闻战线》2017年05期

【摘要】：用户在哪里,传播力的落脚点就在哪里。南方报业构建"南方名记"培育工程,体现了主流媒体的社会责任感和使命感,也是摆脱困境的一条路径。南方名记通过创作优质的内容产品,形成具有影响力的个人品牌,发挥"名人效应",用产品留住用户,能够让中国好声音传播得更远、更嘹亮。
[Abstract]:Where the user is, where the spread of the foothold. The construction of Southern Ming Ji in Southern newspaper reflects the sense of social responsibility and mission of the mainstream media and is also a way to get rid of the predicament. By creating high-quality content products, forming an influential personal brand, giving full play to the "celebrity effect" and retaining users with its products, Nan Mingji can make China's good sound spread farther and louder.
【作者单位】： 暨南大学新闻与传播学院;
【分类号】：G219.2
，

本文编号：1981631