我国视频网站自制综艺节目的发展研究

发布时间：2018-06-07 18:40

本文选题：视频网站 + 网络自制综艺节目　；参考：《吉林大学》2017年硕士论文

【摘要】：本文主要是对我国网络自制综艺节目的发展现状进行分析研究。目前,互联网的普及、大数据技术的支持、分众化市场的形成等众多有利因素促使网络自制综艺节目快速成长。本文选取爱奇艺、腾讯视频、优酷土豆、乐视视频、搜狐视频等国内主流视频网站打造的自制综艺节目作为研究对象,这些主流商业视频网站重视自制综艺节目的开发与制作,在人才培养和内容制作上不惜投入巨资,争先打造高品质、现象级、精品化的网络自制综艺节目,制作出的网络综艺节目更具有代表性。网络自制综艺节目是近两年火起来的新的综艺节目类型,自制内容风格独特,符合互联网特性。本文第一章是探究我国网络自制综艺节目的发展概况。第二章主要是探讨网络自制综艺节目的传播内容,通过网络自制综艺节目与传统电视综艺节目在受众定位、播放时长、收看方式上的全方位对比,分析网络自制综艺节目的优势和特色。第三章是对网络自制综艺节目受众进行研究,网络自制综艺节目为网生代受众打造极致的用户体验,利用弹幕即时互动、会员享受高清大片、过滤片头广告等体验,满足多元化的受众需求。第四章是对网络自制综艺节目运营策略的分析,广告投资是视频网站打造自制综艺节目的主要盈利来源,通过对网络综艺节目营销策略和盈利方式的深入剖析,充分开发网络自制综艺节目多元化的盈利模式。网络自制综艺节目的发展速度很快,这也导致其在发展进程中,必然会有或多或少的问题存在,本文第五章主要对目前存在的问题进行分析,从而探讨网络自制综艺节目的发展策略。2016年,被称为网络自制综艺节目的“黄金时代”,网络综艺大片的时代到来了,因此,对网络自制综艺节目的深入研究很有必要。文章整体上既有对网络自制综艺节目相关理论的探讨,又有对《奇葩说》、《晓松奇谈》、《姐姐好饿》等成功案例的分析,宏观整体和微观细节兼顾,为网络自制综艺节目未来的发展提出一个可供参考的借鉴。
[Abstract]:This paper is mainly to analyze the current situation of the development of our country's network-made variety show. At present, the popularity of the Internet, the support of big data technology, the formation of niche market and many other favorable factors promote the rapid growth of home-made variety shows. In this paper, we choose home-made variety shows made by domestic mainstream video websites, such as iqiyi, Tencent Video, Youku Tudou, Letv Video, Sohu Video, as research objects. These mainstream commercial video websites attach importance to the development and production of home-made variety shows. In the talent training and content production at the expense of investment, strive to create high-quality, phenomenal, high-quality network variety show, the network variety program produced more representative. Network-made variety show is a new variety show type which has been popular in recent two years. Its content style is unique and conforms to the characteristics of the Internet. The first chapter is to explore the development of our country's network-made variety show. The second chapter mainly discusses the communication content of the network homemade variety show, through the network self-made variety show and the traditional television variety show in the audience localization, the broadcast time, the way of watching omni-directional contrast, Analysis of the advantages and characteristics of the network self-made variety show. The third chapter is to study the audience of the network home-made variety show. The network homemade variety show creates the excellent user experience for the online student audience, using the screen to interact instantly, the member enjoys the high-definition big film, filters the film head advertisement and so on experience. To meet the diverse needs of the audience. The fourth chapter is the analysis of the network home-made variety show operation strategy, advertising investment is the main profit source of the video website to build homemade variety show, through the in-depth analysis of the network variety show marketing strategy and profit way. Fully develop the network self-made variety show diversified profit model. The development speed of the network self-made variety show is fast, which also leads to its development process, will inevitably have more or less problems, the fifth chapter of this paper mainly analyzes the existing problems. In 2016, it is called the "golden age" of the network homemade variety show, and the era of the network variety show has arrived. Therefore, it is necessary to study the network homemade variety show deeply. As a whole, the article not only discusses the relevant theories of the network self-made variety arts program, but also analyses the successful cases of "wonderful work Theory", "Xiaosong Qiqi", "good Hunger" and so on. Both macro and micro details are taken into account. Put forward a reference for the future development of the network self-made variety show.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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