以短见长——国内短视频发展现状及趋势分析

发布时间：2018-06-07 21:34

本文选题：短视频 + 精准分发　；参考：《电视研究》2017年05期

【摘要】：短视频已成为移动传播时代媒体创新报道的重要手段和途径,是当前信息传播的重要发展方向。本文从环境、作品、机构等角度总结了当前短视频发展现状及特点,并预测了未来发展趋势,认为具有内容优势的传统媒体尤其是广电机构应尽快发力短视频内容制作,以改变目前移动端舆论生态格局,引领网络空间正能量。
[Abstract]:Short video has become an important means and approach for media innovation in the mobile communication era, and is an important development direction of current information dissemination. This paper summarizes the current situation and characteristics of short video development from the angle of environment, works and organization, and predicts the future development trend. It is believed that traditional media, especially radio and television organizations, which have the advantage of content, should make efforts to produce short video content as soon as possible. In order to change the current mobile end of the ecological pattern of public opinion, leading the cyberspace positive energy.
【作者单位】：中央电视台发展研究中心;
【分类号】：G206

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