《新京报》新媒体平台的数据新闻生产探究

发布时间：2018-06-08 08:36

本文选题：数据新闻 + 新媒体　；参考：《北京外国语大学》2017年硕士论文

【摘要】：当今世界,大数据时代的到来给包括新闻传播业在内的各行各业都带来了巨大的改变。数据新闻这种以数据为核心的新闻报道应运而生,并逐渐成为未来新闻发展的方向之一。而新媒体平台传播方式多样、互动性强等特点又为数据新闻的发展提供了更广阔的空间。在这样的大背景中,传统媒体如何应对新媒体环境下数据新闻带来的机遇与挑战,成为影响其更好地发展的重要因素。这几年随着数据新闻迅速发展,相关的研究也如雨后春笋般崛起。然而,这些研究同质性较高,且存在盲点。目前还很少有论文从传统媒体如何在其新媒体平台发展数据新闻这个角度出发进行研究的。因此,本文以《新京报》"图个明白"栏目为研究案例,选择了栏目中2015年1月1日至2016年10月31日的数据新闻进行分析,旨在呈现该报在其新媒体平台数据新闻生产的现状,从而为该报及相关传统媒体更好地发展数据新闻提供借鉴参考。基于数据新闻生产模型、框架理论、视觉传播理论和双重编码理论,本文主要采用了内容分析和深度访谈的方法来分析《新京报》在其新媒体平台数据新闻的生产现状。本文通过对"图个明白"栏目436篇数据新闻样本从制作准备环节、具体内容选择以及可视化呈现特点三个方面出发进行内容分析,并对栏目的主要负责人就栏目的生产流程、团队构成、数据获取、话题选择及呈现方式等进行深度访谈后发现,该报在新媒体平台的数据新闻生产过程中呈现出四大进步性:结合传统媒体和新媒体的优势积极进行数据新闻生产、注重选题实效和多元性并且新闻贴近普通民众、力求用数据塑造客观报道、运用多种视觉元素让报道活起来。但是,在存在优点的同时,该报在人员组成、技术水平、数据来源以及数据价值挖掘等方面仍存在较大的提升空间。从结构上而言,本文共分为六个部分。第一部分引言着重说明了该研究的背景、研究目的和研究意义,并简单介绍了研究对象《新京报》"图个明白"栏目。第二部分文献综述主要从概念梳理、研究回顾和理论框架三个方面展开,为后续研究奠定了理论基础。该部分对数据新闻和新媒体平台两个概念进行了较为详细全面的梳理,并对国内外与数据新闻相关的研究进行了回顾和总结。理论框架部分则着重整理了数据新闻生产模型、框架理论、视觉传播理论和双重编码理论。第三部分研究方法主要介绍了本文使用的个案分析法、内容分析法和深度访谈法,并涉及了内容编码的信度检验问题,旨在为本研究提供正确的方法指导。第四部分至第六部分为研究发现、分析与结论部分,其内容存在一定的递进关系。第四部分从内容分析和深度访谈两个大角度呈现了研究发现。第五部分则在研究发现的基础上,对《新京报》新媒体平台的数据新闻生产实践中呈现出的优缺点进行了归纳总结并提出了发展展望。而第六部分从更为宏观的层面对研究结果进行了解读与阐释。
[Abstract]:In today's world, the arrival of the era of big data has brought great changes to all walks of life, including the news and communication industry. The data news, which is the core of the news, has emerged as the times require, and has gradually become one of the direction of the future news development. The diversity of the new media platform and the strong interaction of the new media platform are the data news. In this context, how the traditional media should deal with the opportunities and challenges of the data news in the new media environment has become an important factor affecting its better development. With the rapid development of the data news in recent years, the related research has sprung up like bamboo shoots after the rain. However, these studies are homogeneity. At present, there are few papers on how to develop data news from the traditional media on its new media platform. Therefore, this article takes the "new Beijing newspaper > figure understanding" column as the research case, and selects the data news from January 1, 2015 to October 31, 2016 in the column. Based on the data news production model, the frame theory, the visual communication theory and the double coding theory, the paper mainly uses the method of internal volume analysis and deep interview to analyze the new Beijing newspaper. Based on the production status of the data news on the new media platform, this paper analyzes the content of 436 data news samples from the three aspects of the production preparation, the selection of the specific content and the visual presentation characteristics, and the main head of the column on the column production process, team composition, data acquisition, and topic. After in-depth interviews with the selection and presentation, the paper finds that the newspaper presents four great progressiveness in the process of data news production in the new media platform: combining the advantages of traditional media and new media actively to produce data news production, focusing on the effectiveness and diversity of the topic, and the news is close to the common people, and strives to use data to shape objective reports, A variety of visual elements are used to make reports alive. However, in the presence of advantages, the newspaper still has a larger room for promotion in terms of personnel composition, technical level, data sources and data value mining. In structure, this paper is divided into six parts. The first part of the paper focuses on the background of the study, the purpose of the study and the purpose of the study. The second part of the literature review mainly from the concept of combing, research review and the theoretical framework of three aspects to lay a theoretical foundation for the follow-up research. This part of the data news and the new media flat two concepts have been more detailed and comprehensive. The research on the data news related at home and abroad is reviewed and summarized. The theoretical framework focuses on the data news production model, the framework theory, the visual communication theory and the double coding theory. The third part of the research method mainly introduces the case analysis method, the content analysis method and the depth interview method used in this paper. The reliability test of content coding is designed to provide the correct method guidance for this study. The fourth part to the sixth part is the research discovery, the analysis and the conclusion part, the content has a certain progressive relationship. The fourth part presents the research findings from two aspects of content analysis and in-depth interview. The fifth part is the basis for the study of the discovery. At the same time, the advantages and disadvantages of the data news production practice in the new Beijing newspaper > new media platform are summarized and the development prospect is put forward. The sixth part interprets and interprets the research results from the more macro level.
【学位授予单位】：北京外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

【参考文献】