大数据背景下财经新闻可视化探析

发布时间：2018-06-08 15:47

本文选题：大数据 + 财经新闻可视化　；参考：《江西财经大学》2017年硕士论文

【摘要】：大数据时代,每个人都不可避免地身处信息洪流当中,数据在新闻生产过程中成为新宠,不但繁杂多样而且日益重要,在财经新闻中,尤其如此。财经新闻无论在国家发展还是在人民日常生活中日益扮演着重要的角色,但是财经新闻是专业新闻,不但专业性强而且数据繁杂、多样。广大民众接触财经新闻,往往会遇到财经知识与抽象数据这两大拦路虎。一直以来,通俗、简洁、直观都是财经新闻传播需要解决而未能很好解决的问题。在大数据时代,随着数据的愈加繁复多样,这一问题更为凸显。而借助于大数据与图形图像技术的可视化技术,在一定程度上可以有效地解决财经新闻传播的数据性、简洁性、高效性等特点的要求。财经新闻可视化的传播不仅有着理论基础,比如视觉理论,也有技术基础,包括大数据及其挖掘技术、图形图像技术。而伴随着数据和信息量的海量增长,信息的碎片化、垃圾信息充斥的问题也越来越严重,要想在众多的信息当中找出最有价值的信息并且有效地传递给受众,数据挖掘与处理、数据信息的可视化传播成为一种现实需求。再者,随着人们参与经济活动频率的提高,在与经济活动有关的信息呈现海量增长的态势下,受众对财经新闻报道也提出了新的要求:在充满数据、信息含量大、专业性强的财经新闻中提高阅读效率。这些是财经新闻可视化传播的现实要求。《卫报》是财经新闻可视化的先驱,其在数据挖掘与处理、可视化实践等方面,为财经新闻可视化发展提供了丰富经验与积极借鉴,其探索的可视化方式,为财经新闻可视化发展提供了基础条件、开创了现实路径。从《卫报》的可视化实践探索与传媒发展现状的综合分析来看,当前财经新闻可视化发展面临着“专业人才紧缺、侵犯隐私与涉密、数据垄断、制作周期长影响新闻时效”等方面的问题。要有效解决这些问题,我们需要从加强专业人才培养、从法律道德与技术层面着手保护隐私与机密、促进开放拓展数据采集渠道、提高制作效率等方面着手努力。
[Abstract]:In the era of big data, everyone is inevitably in the information flow. Data is a new favorite in the process of news production. It is not only complex and increasingly important, especially in the financial news. Financial news is playing an important role in the development of the country or in the daily life of the people, but the financial news is special. Business news is not only professional but also complicated and diverse. The general public has two barriers to financial and economic knowledge and abstract data. All the time, popular, concise, and intuitive are the questions that the financial news dissemination needs to be solved. In the big data age, with the more complex and multiplex of the data, With the help of the visualization technology of large data and graphic image technology, it can effectively solve the characteristics of the data, simplicity and efficiency of financial news dissemination. The communication of financial news visualization not only has the theoretical basis, such as the visual theory, but also the technical basis, including the large number. According to its mining technology, graphics and image technology, with the mass growth of data and information, the fragmentation of information and the problem of garbage information are becoming more and more serious. In order to find the most valuable information in a large number of information and transmit it to the audience effectively, data mining and processing, the visual communication of data information becomes In addition, with the increasing frequency of people's participation in economic activities, in the situation of massive growth in information related to economic activities, the audience has also raised new requirements for financial news reports: improving the efficiency of reading in the financial news full of data, information content and professionalism. These are the visualization of financial news. The "Guardian" is the pioneer of the visualization of financial news. It has provided rich experience and positive reference for the visual development of financial news in the aspects of data mining and processing and visual practice. The visualization method of its exploration provides the basic conditions for the visual development of financial news and creates a realistic path. In view of the comprehensive analysis of the current situation of visual practice and media development and the current situation of media development, the current development of financial news visualization is faced with the problems of "the shortage of professional talents, the invasion of privacy and the secret, the monopoly of data, the long influence of the time of the production of news". To solve these questions effectively, we need to strengthen the training of professional talents from the law. At the moral and technical level, efforts are being made to protect privacy and confidentiality, to promote open access to data collection channels, and to improve production efficiency.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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