国内视频网站自制节目内容研究

发布时间：2018-06-09 12:08

本文选题：视频网站 + 自制节目　；参考：《渤海大学》2016年硕士论文

【摘要】：国内视频网站在经历了早期用户原创视频上传,烧钱买剧的时期后,由于版权意识增强与版权价格的高速攀升,国家对电视节目的政策管制,受众与日俱增的娱乐需求,推动了视频网站从内容中介站向内容制作商转化,一种新的媒介内容产品产生——视频网站自制节目开始流行,视频网站通过独家或联合完成的方式制作打造自己的节目。自制节目与生俱来的灵活性、自主性、多元的互动性,让众多视频网站发现其巨大的商业空间,成为重点开发的对象。值得注意的是,目前视频网站推出的自制节目虽名目繁多,背后的投入也不断高涨,多方资源也持续流入,但节目最终比拼的依然是优质的内容,谁家的内容好谁就能留住最多的受众,内容为王依然在视频网站自制节目中适用。可以说,视频网站自制节目是在视频网站面临巨大的内容渠道压力下的一次逆袭与转型,而其未来竞争的焦点依然是内容。因此,本研究通过运用文献检索、个案分析与内容分析的研究方法,结合相关的传播学理论,对国内视频网站自制节目发展现状展开实际调研,从节目数量和类型、节目定位、节目制作和节目受众等方面基本勾勒出视频网站自制节目的发展特征,与此同时对国内视频网站自制节目的内容特色进行重点分析和研究。应当说,视频网站自制节目内容在题材上高度娱乐化、风格上更具网络化、表现形式上继承传统并求新求变,品质上强调思想性、独特性、技术性。当然,我们也看到视频网站自制节目在内容上存在制作中忽视质量水准、缺少内容把关与节目评估标准、忽视用户体验的问题,而不断提升内容质量、多面发力为打造优质内容提供支持、广辟内容来源和提升用户体验等是解决以上问题的关键措施。通过对国内自制节目的内容特色分析与问题对策的探讨,为视频网站自制节目的生存发展起到了一定的指导作用,具有现实意义。
[Abstract]:Domestic video websites have experienced the period of early user-generated video uploading, burning money and buying plays. Due to the increase of copyright awareness and the rapid rise in copyright prices, the national policy on television programs and the increasing demand for entertainment from the audience. Promoted the video website from the content intermediary station to the content producer transformation, a kind of new medium content product generation-the video website homemade program becomes popular, the video website through the exclusive or the joint completion way produces own program. The inherent flexibility, autonomy and multiple interactivity of self-made programs make many video websites discover their huge commercial space and become the focus of development. It is worth noting that although there are a variety of home-made programs launched by video websites at present, the investment behind them is constantly rising, and many resources continue to flow in, but the programs are still competing for high-quality content in the end. Who's good content will retain the largest audience, content Wang still used in homemade video sites. It can be said that the video website homemade program is a reverse attack and transformation under the huge pressure of the video website content channel, and the focus of its future competition is still the content. Therefore, this study through the use of literature retrieval, case analysis and content analysis research methods, combined with the relevant theory of communication, domestic video websites to develop the status quo of homemade programs, from the number and type of programs, program positioning, Program production and program audience basically outline the development characteristics of homemade video website program, at the same time, the content characteristics of domestic video website homemade program are analyzed and studied. It should be said that the content of home-made program of video website is highly entertaining in subject matter, more networked in style, inheriting tradition and seeking for new and changing in form, emphasizing ideological, unique and technical in quality. Of course, we also see that there are problems in the production of homemade programs on video websites that ignore the quality level, lack the standards of content control and program evaluation, ignore the user experience, and constantly improve the quality of content. The key measures to solve the above problems are to provide support for creating high quality content from many aspects, providing more content sources and improving user experience. Through the analysis of the content characteristics of the domestic homemade programs and the discussion of the countermeasures, it plays a guiding role in the survival and development of the home-made programs on the video websites, and has practical significance.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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