“声音”价值的重新发现——2016年广播媒体发展图景扫描

发布时间：2018-06-09 22:50

  本文选题：年 + 广播媒体　； 参考：《中国广播》2017年02期

【摘要】：本文对2016年传统广播媒体的发展进行了回顾盘点,认为2016年广播媒体的发展可以概括为以下几个方面:第一,拼内容争用户,新频率建设与老频率改版并举;第二,多平台细分发,全媒体报道筑广播报道"新常态";第三,融媒体寻共赢,纵横合作与联盟持续展开;第四,破传统求转型,多层次创意模式助推"广播4.0"时代;第五,重社交强互动,VR直播开启广播用户新入口;第六,回本质找初心,广播"声音"价值获得再发现;第七,转机制抓技术,应急广播体系建设稳步推进。
[Abstract]:This paper reviews the development of the traditional broadcast media in 2016, and concludes that the development of the broadcast media in 2016 can be summarized as follows: first, scrambling content for users, the construction of new frequency and the revision of the old frequency; second, Multi-platform subdivision, all-media coverage to build a "new normal" for broadcast reporting; third, the integration of the media to seek win-win, vertical and horizontal cooperation and alliances continue to unfold; fourth, breaking the tradition of transformation, multi-level creative mode to promote the "broadcasting 4.0" era; fifth, Social interaction and VR live broadcast open the new entrance of broadcast users; sixth, to find the original heart of the essence of broadcasting, the value of broadcasting "sound" is found again; seventh, to change the mechanism to grasp the technology, and the construction of emergency broadcasting system is advancing steadily.
【作者单位】： 中央人民广播电台;中国传媒大学新闻学院;
【基金】：2015年度国家新闻出版广电总局部级社科研究项目“媒介融合环境下广播媒体生存空间拓展研究”阶段性成果,编号:GD1532
【分类号】：G229.2
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本文编号：2001096