从展示性感到诱导消费:时尚传播的价值及其实现

发布时间：2018-06-10 19:53

  本文选题：时尚传播 + 时尚广告　； 参考：《当代传播》2017年02期

【摘要】：当前的时尚实践研究,大多侧重考察时尚设计师、生产者和消费者等产业要素,对时尚模特、时尚传媒和时尚广告等传播要素关注不够。本文从传播学角度观察时尚实践,对其传播要素进行分析。时尚模特引发时尚传媒的报道,时尚广告引导消费者的购买行为,如此循环往复,实现时尚变革。如果没有时尚传媒的推动,时尚观念和时尚物品就难以流行。时尚传媒是将时尚观念变成可视符号的重要工具,是时尚物品扩散流行的必要中介。
[Abstract]:Most of the current fashion practice studies focus on the industrial elements such as fashion designers, producers and consumers, and pay less attention to the communication elements such as fashion models, fashion media and fashion advertisements. This article observes the fashion practice from the communication angle, carries on the analysis to its dissemination essential factor. Fashion models lead to fashion media reports, fashion advertising guide consumers to purchase behavior, so cycle, fashion change. Without the promotion of fashion media, fashion ideas and fashion items will be difficult to catch on. Fashion media is an important tool to transform fashion ideas into visual symbols and a necessary intermediary for the spread of fashion items.
【作者单位】： 东华大学人文学院;
【基金】：教育部人文社科项目“时尚文化传播的价值导向研究”阶段性成果,编号:11YJA860023
【分类号】：G206
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本文编号：2004402