以儿童绘本为媒介的健康教育与传播研究——基于“多重把关”的视角

发布时间：2018-06-13 05:25

  本文选题：把关人 + 健康传播　； 参考：《编辑之友》2017年08期

【摘要】：在倡导"全民阅读"和"健康中国"的时代背景下,以儿童绘本为媒介进行健康传播具有重要意义。该研究运用文本分析和在线访谈的质性研究方法,探究学前儿童健康教育目标在绘本生产、销售和消费过程中的融入和实现过程。研究发现要实现绘本的儿童健康传播功能需经过多重把关:绘本创作与销售中的组织把关,体现为创作要素把关和评价导向把关;绘本消费中的家庭把关,体现为家长的信息筛选功能和信息加工功能;儿童自身在绘本健康教育中的主体性实践和自我把关,体现在自身的选择性接触、选择性理解和记忆过程中。
[Abstract]:Under the background of advocating "reading for all" and "healthy China", it is of great significance to use children's picture books as media for health communication. Using qualitative research methods of text analysis and online interview, this study explores the integration and realization of preschool children's health education goals in picture book production, sales and consumption. The study found that in order to realize the function of children's health transmission of picture books, it is necessary to go through multiple gateways: the organizational gateways in picture book creation and sales, which are reflected in the key points of creation and evaluation, and the family supervision in picture book consumption. The main body practice and self-check of children in picture book health education are reflected in their selective contact, selective understanding and memory.
【作者单位】： 浙江大学传媒与国际文化学院;
【分类号】：G206;G617
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本文编号：2012884