我国移动新闻客户端的趣味性研究

发布时间：2018-06-15 13:49

本文选题：移动新闻客户端 + 趣味性　；参考：《华中师范大学》2017年硕士论文

【摘要】：从2012年第一批新闻客户端问世以来,截止2016年,我国移动新闻客户端已有1000多款,发展不可谓不迅猛。一般认为,移动新闻客户端凭借其免费、便捷等方面的优点,迅速占领了原先传统媒体牢牢把握的市场。本文认为,在移动新闻客户端开疆破土的过程中,趣味性不可不提。从某种意义讲,趣味至上,才是移动新闻客户端的制胜之道。本文以移动新闻客户端为研究对象,把趣味性为研究重心,试图探讨我国移动新闻客户端在内容和形式上如何给用户提供更好的趣味体验。在绪论部分,概述了从趣味性角度研究移动新闻客户端发展的研究起源、现实意义和理论意义,并且概述了与趣味性相关的国内外文献。第一章提出趣味在当前已成为移动新闻客户端的制胜之道。首先指出了移动新闻客户端争相追求“趣味至上”这一事实,接着分析了其背后的原因,并且回顾了趣味性在我国新闻报道中的发展变化,最后指出只有移动新闻客户端才将趣味性发挥到极致。第二章阐释了移动新闻客户端凸显趣味性的技术支撑。首先分析了移动新闻客户端凸显趣味性方面的技术优势,接着着重通过大数据技术和推荐算法两方面论述移动新闻客户端更好地凸显趣味性。第三章进一步论述移动新闻客户端凸显趣味性的内容支撑。移动新闻客户端一是用互联网思维将新闻二次编辑,突出新闻的趣味点;二是借助多媒体技术优势凸显新闻的趣味性,让趣味性可感;三是调动用户参与,不断优化用户的趣味体验。第四章指出移动新闻客户端在凸显趣味性时存在的问题。首先,过于追求趣味性,对新闻价值把握失衡,忽视了新闻的社会功能;其次,追求趣味性让用户陷入浅阅读的状态,缺乏深入思考新闻知识的背后的价值,容易被无意识引导;最后,追求低级趣味性,无法形成用户对拟态环境的正确认知。
[Abstract]:Since the first batch of news clients came out in 2012, as of 2016, there are more than 1000 mobile news clients in China, which has developed rapidly. It is generally believed that the mobile news client, with its advantages of free, convenient and so on, has quickly occupied the market firmly grasped by the traditional media. In this paper, the mobile news client in the process of breaking the land, interesting can not be mentioned. In a sense, taste first is the winning way of mobile news client. This paper takes the mobile news client as the research object and focuses on the interest, trying to explore how the mobile news client in our country can provide users with better interesting experience in content and form. In the introduction part, the author summarizes the origin, practical significance and theoretical significance of the research on the development of mobile news client from an interesting point of view, and summarizes the domestic and foreign literature related to interest. The first chapter points out that interest has become the winning way of mobile news client. This paper first points out the fact that mobile news clients strive to pursue "interest first", then analyzes the reasons behind it, and reviews the development and changes of interest in news reports in China. Finally, it points out that only the mobile news client can bring the interest into full play. The second chapter explains the mobile news client highlights interesting technical support. This paper first analyzes the advantages of the mobile news client in highlighting interest, and then discusses the mobile news client through two aspects: big data technology and recommendation algorithm. The third chapter further discusses the mobile news client highlights interesting content support. The mobile news client first uses the Internet thinking to edit the news twice to highlight the interesting points of the news; the second is to highlight the interest of the news by virtue of the advantages of multimedia technology, and the third is to mobilize the users to participate. Constantly optimize the user's interesting experience. The fourth chapter points out the problems of mobile news client in highlighting interest. First of all, the pursuit of interest, grasp the imbalance of news value, ignoring the social function of news; secondly, the pursuit of fun let users fall into the state of shallow reading, lack of in-depth thinking about the value behind the knowledge of news, It is easy to be led by the unconscious; finally, the pursuit of low taste, can not form a correct understanding of the pseudo-environment.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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