吉林卫视早间新闻二十年发展嬗变

发布时间：2018-06-18 00:27

本文选题：吉林卫视早间新闻节目 + 传播技术手段　；参考：《东北师范大学》2017年硕士论文

【摘要】：新闻、电视剧和娱乐节目被称为电视台拉动收视和广告收益的“三驾马车”,而电视新闻则被称为电视台的立台之本。其中,电视早新闻可以说是新闻中的“常青树”,自出现以来就成为各台着力打造的重点栏目。在融媒体时代,电视早新闻也面临着新媒体带来的冲击:媒介融合带来的课题,微信微博带来的冲击,大数据和云计算带来的影响,网络新闻和自媒体带来的威胁,这些业已成为电视新闻包括早新闻定位内容和形式的必须考虑的因素,换句话说,当下的电视早新闻如果不考虑和应用这些,则去日无多!本文试图通过对吉林卫视早新闻近20年间经历的几次变革,梳理电视早新闻在不同政治、经济背景下体现出的特点和传播效果。新媒体传播的内容具有碎片化和迭代性,更适合现代快节奏生活;新媒体传播方式更便捷,使受众随时随地就可以阅览最新资讯,这就使得电视新闻的受众的收视偏好也更倾向于时效性、评论性和互动性。结合不同时期全国各卫视台早新闻的状况,分析传播技术手段与受众偏好对节目制作的影响,媒介融合背景下网络新闻和新媒体对早新闻的冲击,以及如何利用“两微”、大数据等平台和技术,加速媒介融合和互动共享,促进电视早新闻节目不断创新发展以及如何做好媒体融合以适应时代发展需要,不断推动自身变革从而在新闻竞争中立于不败之地。在当下的媒介融合时期,只有充分对接受众收视偏好、充分利用新传播技术手段、充分研究新媒体时代电视新闻的新变化,才能做好媒体融合,促进早新闻节目的发展。
[Abstract]:News, TV dramas and entertainment programs are known as the "troika" of TV viewing and advertising revenue, while TV news is called the foundation of television stations. Among them, TV early news can be said to be the "evergreen tree" in the news, since its emergence, it has become the key column of Taiwan. In the era of media integration, TV early news also faces the impact of new media: the subject of media convergence, the impact of WeChat Weibo, the impact of big data and cloud computing, the threat of network news and self-media, These have become television news, including the content and form of early news must be considered, in other words, if the current television news early news if not to consider and apply these, it will not go much! This paper attempts to comb the characteristics and communication effects of the early news of Jilin Satellite TV in different political and economic backgrounds through several changes experienced in the past 20 years. The content of new media communication is piecemeal and iterative, which is more suitable for modern fast-paced life. The new media communication mode is more convenient, so that the audience can read the latest information anytime and anywhere. This makes the TV news audience's viewing preference more inclined to timeliness, criticism and interactivity. According to the situation of early news in different periods of the country, this paper analyzes the influence of communication technology and audience preference on program production, the impact of network news and new media on early news under the background of media convergence, and how to make use of "two micro". Big data and other platforms and technologies accelerate media convergence and interactive sharing, promote the continuous innovation and development of TV early news programs, and how to do media integration well to meet the needs of the times. Constantly promote their own change in the news competition in an invincible position. In the current period of media convergence, only by fully docking the audience's viewing preferences, fully utilizing the new means of communication technology, fully studying the new changes of television news in the new media era, can we do a good job of media integration and promote the development of early news programs.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

【参考文献】