对古装剧广告植入热潮的冷思考——以电视剧《三生三世十里桃花》为例

发布时间：2018-06-18 09:16

本文选题：广告植入 + 古装剧　；参考：《青年记者》2017年20期

【摘要】：正2017年2月开始,由杨幂、赵又廷领衔主演的古装玄幻电视剧《三生三世十里桃花》热播,带来了一轮又一轮的话题效应及观剧热度。该剧根据唐七公子同名小说改编,讲述了青丘帝姬白浅和九重天太子夜华三生爱恨三世纠葛的故事。截至3月3日,上海东方卫视、浙江卫视的收视率纷纷破1,其全网播放量超过295亿。而除了对剧情和演员的关注引发热潮之外,剧中出现的大量广告植入也引发热议。近年来,许多古装剧纷纷出现广告植入,这种风潮似乎正在愈演愈烈。广告对一部电视剧的制作播出方面的资金支持十分重要,那么将现代品
[Abstract]:Starting in February 2017, the ancient costume fantasy TV series "Sansheng, Sanshang, three Lilies and Peach Blossom", starring yang mi and Zhao Youting, has brought about round after round of topic effect and drama popularity. The play is based on Tang Qi son's novel of the same name, and tells the story of Qing Qiu Di Ji Bai shallow and Nine Emperor Emperor Nieshwa's love and hate story. As of March 3, Shanghai Oriental Satellite TV, Zhejiang Satellite TV ratings have broken 1, its entire network of more than 29.5 billion. In addition to the drama and the attention of actors triggered a wave of attention, the large number of commercials in the play also triggered a heated debate. In recent years, many ancient costume dramas have appeared advertising implantation, this trend seems to be intensifying. Advertising is very important for the production and broadcast of a TV series, so the modern products
【作者单位】：成都理工大学传播科学与艺术学院;
【分类号】：F713.8;G229.2

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