新兴社会化媒体的传播机理与治理机制——以腾讯微信为例

发布时间：2018-06-18 10:12

本文选题：新兴社会化媒体 + 传播机理　；参考：《中共福建省委党校学报》2017年08期

【摘要】：微信作为社会化媒体的属性表现在:微信已成为网络主体获取时政新闻资讯和传播信息的重要渠道,是网络主体人际交往和社会参与的重要媒介,已变成网络主体自我表达和公开交流的重要平台,成为社会公共舆论和广大网民社区集群的重要阵地。应强化政府部门领导权威,职能部门进驻微信平台,实施微媒体、全媒体的整体布局战略,健全微媒体信息平台监管机制。网络服务商须发挥技术优势,综合运用网络防病毒技术手段、网络信息入侵、检疫和过滤系统,加强网络服务器管理,强化网络信息检疫、筛选和过滤力度,加强网络安全访问控制,构筑网络病毒防火墙,网络加密等先进的技术手段,强化微媒体的技术管控机制,加强网络防护技术的研发,依法推广其应用普及。应制定出台新兴社会化媒体的自律公约,充分融合网民的日常生活情感体验和生活经历,注重自律公约的便接受性,及其与网民生活的互嵌。强化制度建设和法律治理机制,整治和规范微信中的虚假信息和负面信息的传播,建立健全网络技术性法律法规。
[Abstract]:WeChat, as the attribute of social media, has become an important channel for network subjects to obtain current and political news information and disseminate information, as well as an important medium for network subject's interpersonal communication and social participation. It has become an important platform for self-expression and open communication of network subjects, and an important position for public opinion and community clusters of Internet users. The leading authority of government departments should be strengthened, the functional departments should be stationed on the WeChat platform, the overall layout strategy of micromedia and the whole media should be implemented, and the supervision mechanism of micromedia information platform should be improved. Network service providers should give full play to their technological advantages, make comprehensive use of network anti-virus technical means, network information intrusion, quarantine and filtering systems, strengthen the management of network servers, strengthen the quarantine of network information, and strengthen the intensity of screening and filtering. We should strengthen network security access control, construct network virus firewall, network encryption and other advanced technical means, strengthen the technical control mechanism of micromedia, strengthen the research and development of network protection technology, and popularize its application according to law. The self-discipline convention of emerging social media should be formulated to fully integrate the daily life emotional experience and life experience of Internet users, and pay attention to the acceptance of self-discipline conventions and their mutual embedding with Internet users' lives. Strengthen the system construction and legal governance mechanism, regulate and standardize the dissemination of false information and negative information in WeChat, establish and perfect the network technical laws and regulations.
【作者单位】：淮海工学院;
【基金】：中国博士后科学基金项目“网络社会的现代性困境与治理机制研究”(项目编号:2017M611233) 江苏省教育科学“十三五”规划课题“大学生网络道德失范与教育对策研究”(项目编号:C-c/2016/01/07) 连云港市社会科学基金项目“大数据时代连云港市公民网络政治参与与治理路径研究”(项目编号:17LKT203)的研究成果
【分类号】：G206

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