新媒体时代高校辅导员媒介素养研究
本文选题:新媒体 + 辅导员 ; 参考:《华中师范大学》2017年硕士论文
【摘要】:在三网融合和新媒体技术飞速发展的今天,高校辅导员开展思想政治教育面临诸多困难。急需以新媒体时代背景为基础,深入挖掘新媒体在传播内容的碎片化、传播通道的数字化、传播地位的平面化、传播过程的交互性等方面的特征,以此为基础,探究新媒体时代高校辅导员媒介素养所包含的媒介认知素养、媒介意识素养、媒介能力素养以及媒介伦理法制素养等具体内涵,并将其作为新媒体时代辅导员媒介素养研究的突破口和着力点。当代高校辅导员的媒介素养表现为:媒介认知不断丰富,但媒介信息研判分析层次尚浅;媒介意识逐步增强,但引领新媒体舆情的主动性欠缺;媒介运用能力有所提升,但工作方式仍以传统方式为主;媒介伦理法制意识较强,但缺乏新媒体言行强制约束。因此,必须深入剖析“互联网+”大环境下高校宣传思想工作新挑战,信息化校园、院系、班级管理新模式,媒介化教师、大学生群体间交往新方式等高校辅导员媒介素养影响因素,重视新媒体时代高校辅导员媒介素养的提升,以增强新媒体时代思想政治教育实效性、正确引导新媒体时代高校舆情动态、有效开展大学生媒介素养教育。新媒体时代提升辅导员的媒介素养必须主动迎接挑战,针对目前辅导员媒介素养存在的现状,应从网络化、职业化、生活化的新要求着手,从社会到个体,从认知到能力,全方位、立体化、多角度提升辅导员媒介素养。
[Abstract]:With the integration of three networks and the rapid development of new media technology, college counselors face many difficulties in carrying out ideological and political education. Based on the background of the new media era, it is urgent to dig into the characteristics of the new media in such aspects as the fragmentation of the communication content, the digitization of the communication channels, the planarization of the communication status, the interactivity of the communication process, and so on. In the new media age, college counselors' media literacy includes media cognitive literacy, media awareness literacy, media competence literacy and media ethics legal literacy. And regard it as the breakthrough and focus of the media literacy research of counselors in the new media era. The media literacy of college counselors is as follows: media cognition is constantly rich, but the analysis level of media information is still shallow; the media consciousness is gradually strengthened, but the initiative of leading new media public opinion is lacking; the media application ability has been improved. However, the traditional way of work is still dominant, the media ethics and legal consciousness is strong, but the new media words and deeds are lack of compulsory restraint. Therefore, it is necessary to deeply analyze the new challenges of propaganda and ideological work in colleges and universities under the environment of "Internet", the new mode of information-based campus, department and class management, and the media teachers. In order to enhance the effectiveness of ideological and political education in the new media era, college counselors' media literacy, such as the new way of communication among college students, and so on, are important to the promotion of college counselors' media literacy in the new media era. Correctly guide the new media era university public opinion dynamics, effectively carry out college students media literacy education. In the new media age, we must take the initiative to meet the challenge of improving the counselors' media literacy. In view of the present situation of the existence of the counselors' media literacy, we should start with the new requirements of networking, professionalization and life, from the society to the individual, from the cognition to the ability. All-dimensional, three-dimensional, multi-angle promotion of counselors media literacy.
【学位授予单位】:华中师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G206;G645.1
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