海外华语传播与中华民族文化认同的建构——兼论华文媒体的特殊作用与发展进路

发布时间：2018-06-24 21:06

本文选题：海外华语传播 + 民族文化认同　；参考：《新闻界》2017年09期

【摘要】：全球化、文化消费主义、新媒介技术等因素,导致海外华人华侨的民族文化认同日益受到冲击,加强海外华语传播是化解冲击和提升认同的不二选择。海外华语传播有多种渠道和载体,华文媒体是其中主要的一种。华文媒体可以充分利用语言所固有的文化特性,形成与受众之间的实践性互动;它自身也需要改进话语表达、充分挖掘中华传统文化资源、利用好新媒体的力量,这样才能使华语传播更深入华人华侨的心理世界,从而不断提升华人华侨的民族文化认同感。
[Abstract]:Globalization, cultural consumerism, new media technology and other factors lead to a growing impact on the national cultural identity of overseas Chinese and overseas Chinese. Strengthening the dissemination of overseas Chinese is the only choice to resolve the impact and promote identity. There are many channels and carriers for overseas Chinese communication, Chinese media is one of the main media. The Chinese media can make full use of the cultural characteristics inherent in the language to form practical interaction with the audience. It also needs to improve its discourse expression, fully tap the traditional Chinese cultural resources, and make good use of the power of the new media. Only in this way can the Chinese language spread more deeply into the psychological world of Chinese and overseas Chinese, thus continuously promoting the national cultural identity of Chinese and overseas Chinese.
【作者单位】：南京大学新闻传播学院;中国中外文艺理论学会文化与传播符号学会;
【基金】：国家语委“十二五”科研规划项目“中国语言生活的海外传播、影响力与评价研究”(YB125-125)
【分类号】：G206;H0-05

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