关于社群营销中“信任代理”的产生及其角色分析——以“罗辑思维”为例

发布时间：2018-06-25 19:06

  本文选题：社群经济 + “信任代理”　； 参考：《新闻研究导刊》2017年01期

【摘要】：近几年,随着互联网技术与社交媒体的迅猛发展网络社群逐渐云起,许多企业和自媒体抓住社群红利期开展营销,社群成为连接产品和消费者的最短途径。随着网络社群中的信任重构,社群营销面临着信任危机、群体松散等问题,"信任代理"的角色随之产生。本文以"罗辑思维"社群为例,分析"信任代理"在社群营销中所扮演的角色。
[Abstract]:In recent years, with the rapid development of Internet technology and social media, the online community has gradually emerged, and many enterprises and self-media have seized the community dividend period to launch marketing, and the community has become the shortest way to connect products and consumers. With the reconstruction of trust in network community, community marketing is faced with trust crisis and loose group, so the role of "trust agent" comes into being. This paper analyzes the role of "trust agent" in community marketing by taking "Luo Ji thinking" community as an example.
【作者单位】： 辽宁大学新闻与传播学院;
【分类号】：G206-F
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本文编号：2067156