网络新闻正能量传播失范研究

发布时间：2018-06-27 20:52

本文选题：网络新闻 + 正能量传播　；参考：《郑州大学》2016年硕士论文

【摘要】：随着网络的不断发展,网络现已成为人们工作和生活不可缺少的部分,网络媒体作为一种新型的数字媒体,其具有互动,快速,隐蔽等特点。当前,网络也逐渐成为舆论生成的策源地、舆论传播的集散地、舆论交锋的主阵地。网络新闻作为其中最大载体,其传播力量是不容小觑的。在这些交互繁杂的情形之下,如何让网络新闻更多释放正能量,无疑是一道需要求解的重要课题。本论文将分四个篇章对网络新闻正能量传播失范问题进行论述。通过对正能量传播的内涵进行阐述,分析网络新闻正能量传播失范的一些表现,以及对产生这些问题的原因进行了详细研究,最后提出有关措施及对策。目前,网络新闻正能量的传播现状是令人担忧的。主要存在的问题有:道德失范,网络黄色新闻泛滥;内容失真,新闻价值导向性消弱;品味降低,新闻泛娱乐化严重;监管失控,侵权违法行为时有发生等。因此,要科学理解网络新闻正能量价值,从“正能量”的要旨出发,坚持社会主义核心价值观的原则立场。作为网络新闻从业人员必须坚定政治立场,强化职业专业素养与社会责任感;要坚持主流价值观,正确引导社会舆论;要增强人文关怀,积极传播正能量;要严把新闻关,在正面新闻中大力传播正能量,在负面新闻中引发正能量。同时,网络媒体还应建立有关有效机制和规章制度,加强社会责任。政府方面要进一步加强网络监督力度。
[Abstract]:With the continuous development of the network, the network has become an indispensable part of people's work and life. As a new type of digital media, network media has the characteristics of interaction, speed and concealment. At present, the network has gradually become the birthplace of public opinion, the distribution center of public opinion, and the main position of public opinion exchange. Network news as one of the largest carrier, its dissemination power is not to be underestimated. Under these complicated interaction situations, how to release more positive energy from network news is undoubtedly an important problem that needs to be solved. This thesis is divided into four chapters to discuss the problem of positive energy transmission of network news. Through expounding the connotation of positive energy transmission, this paper analyzes some manifestations of positive energy transmission of network news, studies the causes of these problems in detail, and finally puts forward some relevant measures and countermeasures. At present, the network news positive energy dissemination situation is worrying. The main problems are: moral anomie, network yellow news flooding; content distortion, news value oriented decline; lower taste, news entertainment serious; out of control of supervision, infringement and illegal acts occur from time to time. Therefore, it is necessary to scientifically understand the positive energy value of network news and adhere to the principle of socialist core values from the point of view of positive energy. As network news practitioners, they must strengthen their political stand, strengthen their professional professionalism and social responsibility; adhere to the mainstream values and correctly guide public opinion; strengthen humanistic care and actively spread positive energy; and strictly press the news. Spread positive energy in positive news and cause positive energy in negative news. At the same time, network media should also establish effective mechanisms and regulations to strengthen social responsibility. The government should further strengthen network supervision.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G210.7

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