新媒体语境下受众阅读行为的变革与重构

发布时间：2018-07-05 14:46

本文选题：新媒体 + 受众　；参考：《编辑学刊》2017年02期

【摘要】：移动互联时代,新媒体的迅猛发展给受众传统阅读习惯带来了强烈冲击,受众阅读行为呈现出了几个重要的新趋势。智能终端的日益普及使移动快餐式阅读逐渐成为常态;大数据支撑下的内容批量生产激活了碎片化阅读;虚拟现实技术催生了全新的可视化阅读。从新媒体的语境意义上来说,受众的阅读行为正在发生着激烈变革与重构。
[Abstract]:In the era of mobile internet, the rapid development of new media has brought a strong impact to the traditional reading habits of the audience, and the reading behavior of the audience has shown several important new trends. With the increasing popularity of intelligent terminals, mobile fast food reading gradually becomes the norm; mass production of content supported by big data activates fragmented reading; virtual reality technology gives birth to a new visual reading. In the sense of new media context, the audience's reading behavior is undergoing drastic changes and reconstruction.
【作者单位】：信阳师范学院;

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