高校官方微信公众号“人格化”传播策略
发布时间：2018-07-14 11:51
【摘要】：正作为一款手机社交应用软件,微信把人与人、人与社会、人与商业之间的关系不断整合、拓展并演变成一种日常行为方式乃至价值认同。微信公众号作为微信的一种重要服务平台,为个人与信息、企业、组织之间搭建了多种有效的联动方式。自2012年8月华中师范大学开通官方微信公众号以来,我国各大高校也纷纷加入微信公众号的大军,将其作为沟通校园内外的有效信息传播工具。"高校官方微信公众号"(以下简称"高校官微")区别于高校内部其他分支机构或者个人开设的微信公众号,它
[Abstract]:As a mobile social application, WeChat integrates the relationships between people, society, people and businesses, and develops into a daily behavior and even value identity. As an important service platform of WeChat, WeChat Public number has set up a variety of effective linkage methods for individuals, information, enterprises and organizations. Since Huazhong normal University launched its official WeChat public name in August 2012, universities and colleges in China have joined the army of WeChat public number as an effective means of communicating information inside and outside the campus. " The official WeChat Public number of Colleges and Universities (hereinafter referred to as "university official micro") is different from the WeChat public number set up by other branches or individuals within a university.
【作者单位】： 东莞理工学院城市学院;
【分类号】：G206;G647
，
本文编号：2121559
[Abstract]:As a mobile social application, WeChat integrates the relationships between people, society, people and businesses, and develops into a daily behavior and even value identity. As an important service platform of WeChat, WeChat Public number has set up a variety of effective linkage methods for individuals, information, enterprises and organizations. Since Huazhong normal University launched its official WeChat public name in August 2012, universities and colleges in China have joined the army of WeChat public number as an effective means of communicating information inside and outside the campus. " The official WeChat Public number of Colleges and Universities (hereinafter referred to as "university official micro") is different from the WeChat public number set up by other branches or individuals within a university.
【作者单位】： 东莞理工学院城市学院;
【分类号】：G206;G647
，
本文编号：2121559
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