敬畏人民:舆情应对中的根本——对云南丽江女游客被殴打毁容事件的舆情应对分析
发布时间：2018-07-15 16:50
【摘要】：今年以来,作为旅游胜地的云南丽江古城,负面事件频发,舆情危机不断。围绕女游客被打毁容事件,先后形成三大波舆情。目前事件正在远去,舆情也渐趋平缓。我们在反思该案例中的舆情应对时,不可陷入"都是应对和互动惹的祸"的认识误区。官民通过微博互动,至关重要的是要体现对网民的尊重,体现官对民的尊重;官微对事件的说明和解释必须依据事实、忠于事实、还原事实;官微出了错,立即纠正、诚恳检讨是题中应有之义,这样才能重新赢得公众信任。舆情应对、消除舆情危机,最根本的一条是要敬畏人民。
[Abstract]:This year, as a tourist resort, Yunnan Lijiang ancient city, frequent negative events, public opinion crisis. Around the female tourists were beaten disfigured incident, have formed three waves of public opinion. At present, the incident is far away, public opinion is gradually levelling off. When we reflect on the response of public opinion in this case, we should not fall into the misunderstanding of "dealing with and interacting with each other". Through Weibo interaction, it is essential for the officials and the people to show respect for Internet users and respect for the people by officials; the explanation and interpretation of the incident must be based on the facts, faithful to the facts, and the facts should be restored; if the officials make mistakes, they should immediately correct them. A sincere review is a proper part of the subject to regain public trust. Public opinion to deal with, eliminate public opinion crisis, the most fundamental is to fear the people.
【作者单位】： 南京大学新闻传播学院;
【分类号】：D63;G206
本文编号：2124735
[Abstract]:This year, as a tourist resort, Yunnan Lijiang ancient city, frequent negative events, public opinion crisis. Around the female tourists were beaten disfigured incident, have formed three waves of public opinion. At present, the incident is far away, public opinion is gradually levelling off. When we reflect on the response of public opinion in this case, we should not fall into the misunderstanding of "dealing with and interacting with each other". Through Weibo interaction, it is essential for the officials and the people to show respect for Internet users and respect for the people by officials; the explanation and interpretation of the incident must be based on the facts, faithful to the facts, and the facts should be restored; if the officials make mistakes, they should immediately correct them. A sincere review is a proper part of the subject to regain public trust. Public opinion to deal with, eliminate public opinion crisis, the most fundamental is to fear the people.
【作者单位】： 南京大学新闻传播学院;
【分类号】：D63;G206
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