《新周刊》封面男性形象研究
发布时间：2018-07-15 18:56
【摘要】：创刊于1996年8月18日的《新周刊》以“中国最新锐的时事生活周刊”的定位引领中国周刊市场。经过21年发展,《新周刊》已经被读者视为敏锐的“观点供应商”,媒体同行中具有创意的“话题发源地”,她是中国社会变迁的敏锐的记录者与观察者。本文选取《新周刊》的男性封面作为研究对象,运用内容分析法与文本分析法描述了21年《新周刊》所呈现的中国男性形象及其变迁,分析男性形象所体现的文化内涵,社会变迁与男性形象之间的关系。本文主要内容如下:第一部分首先对《新周刊》的封面概况进行描述,通过统计数据发现《新周刊》的封面分为主题封面和人物封面,并且以人物封面为主。其中在性别上以男性人物封面为主,男性人物封面中又以男性艺术人物封面的数量最多。接着对《新周刊》封面的男性形象进行解读,主要分为男性的摄影形象以及男性的艺术形象两个方面,其中又从男性形象的身体形象、职业形象以及社会形象三个维度进行细分。研究发现男性摄影人形象的身体形象表现为年轻化、生活化、正面化的特点,而男性的艺术形象表现为较为多元化;男性摄影形象的职业形象以政治人物为主,而男性艺术形象的职业形象则以普通职业为主;男性摄影形象的社会形象以黄种人为主,并经常以群体的方式出现,而男性艺术形象的社会形象大多数无种族之分,经常以独立个体的形式出现。第二部分以及第三部分研究《新周刊》男性形象在身体形象、职业形象、社会形象上的变化以及男性形象变迁背后的文化意涵,研究发现,《新周刊》封面男性形象在市场经济时代表现为“阳刚型”。在全球化时代,外在形象由单一变得多样,内在气质变得多元丰富,但男性形象明显缺少了传统男性的阳刚特质。通过将新旧混合的男性气质重新定义与整理,可以看到《新周刊》封面对新男性气质的多元展现,但也不可忽略杂志专题报道中对主流传统的男性气质的召唤,这些新旧夹杂在一起的男性气质,展现出《新周刊》所倡导的男性价值观以及对男性形象文化内涵的深度思考。大众传播媒体在许多研究中被视为具有建构社会知识、形成规范、反映社会价值与塑造共识的功用,所以不管是透过新闻、广告、平面媒体或是电子媒体的播送,其内容都是反应目前社会文化与价值。回望与梳理《新周刊》封面的男性形象,不仅是对男性形象变化的记录和再现,也同样折射出中国国家崛起与社会巨变,又是对男性在社会变迁中生存与发展的人文关切与思考。
[Abstract]:Founded on Aug. 18, 1996, New Weekly leads the market of China Weekly with the position of "China's newest and sharpest current events Life Weekly". After 21 years of development, New Weekly has been regarded by readers as a keen "viewpoint supplier" and a creative "topic birthplace" among media colleagues. She is a keen recorder and observer of social change in China. This paper selects the male cover of New Weekly as the research object, describes the Chinese male image and its changes in New Weekly in 21 years by using the content analysis method and the text analysis method, and analyzes the cultural connotation of the male image. The relationship between social change and male image. The main contents of this paper are as follows: the first part describes the general situation of the cover of New Weekly, and finds that the cover of New Weekly is divided into theme cover and character cover through statistical data. Among them, male cover is the main gender, and male art cover is the most in male cover. Then the male image on the cover of "New Weekly" is interpreted, which is mainly divided into two aspects: the male photographic image and the male artistic image, among which, the male image is the body image of the male image. Professional image and social image are divided into three dimensions. The study found that the body images of male photographers are characterized by youth, life and positivity, while the artistic images of men are more diversified, and the professional images of male photographers are mainly political figures. While the professional image of male art image is dominated by ordinary occupation, the social image of male photography image is mainly yellow people, and often appears as a group, while the social image of male art image is mostly non-racial. Often in the form of an independent individual. The second part and the third part study the change of the male image in the body image, the occupation image, the social image and the cultural implication behind the male image change. The study found that the male image on the cover of New Weekly is masculine in the era of market economy. In the era of globalization, the external image changed from single to diverse, the internal temperament became diverse and rich, but the male image obviously lacked the masculine character of the traditional male. By redefining and sorting out the masculinity of the old and the new, we can see that the cover of "New Weekly" shows the pluralistic display of the new masculinity, but we should not ignore the call of the mainstream traditional masculinity in the special report of the magazine. These masculine qualities, which are intermingled with the old and the new, reveal the male values advocated by New Weekly and the deep thinking on the cultural connotation of the male image. Mass media are regarded in many studies as having the function of constructing social knowledge, forming norms, reflecting social values and shaping consensus, so whether broadcast through news, advertising, print media or electronic media, Its content is to reflect the current social culture and value. Looking back and combing the male image on the cover of "New Weekly" is not only a record and reappearance of the changes in the male image, but also reflects the rise of China's country and great changes in society. It is also the humanistic concern and thinking about the existence and development of men in the course of social change.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2125067
[Abstract]:Founded on Aug. 18, 1996, New Weekly leads the market of China Weekly with the position of "China's newest and sharpest current events Life Weekly". After 21 years of development, New Weekly has been regarded by readers as a keen "viewpoint supplier" and a creative "topic birthplace" among media colleagues. She is a keen recorder and observer of social change in China. This paper selects the male cover of New Weekly as the research object, describes the Chinese male image and its changes in New Weekly in 21 years by using the content analysis method and the text analysis method, and analyzes the cultural connotation of the male image. The relationship between social change and male image. The main contents of this paper are as follows: the first part describes the general situation of the cover of New Weekly, and finds that the cover of New Weekly is divided into theme cover and character cover through statistical data. Among them, male cover is the main gender, and male art cover is the most in male cover. Then the male image on the cover of "New Weekly" is interpreted, which is mainly divided into two aspects: the male photographic image and the male artistic image, among which, the male image is the body image of the male image. Professional image and social image are divided into three dimensions. The study found that the body images of male photographers are characterized by youth, life and positivity, while the artistic images of men are more diversified, and the professional images of male photographers are mainly political figures. While the professional image of male art image is dominated by ordinary occupation, the social image of male photography image is mainly yellow people, and often appears as a group, while the social image of male art image is mostly non-racial. Often in the form of an independent individual. The second part and the third part study the change of the male image in the body image, the occupation image, the social image and the cultural implication behind the male image change. The study found that the male image on the cover of New Weekly is masculine in the era of market economy. In the era of globalization, the external image changed from single to diverse, the internal temperament became diverse and rich, but the male image obviously lacked the masculine character of the traditional male. By redefining and sorting out the masculinity of the old and the new, we can see that the cover of "New Weekly" shows the pluralistic display of the new masculinity, but we should not ignore the call of the mainstream traditional masculinity in the special report of the magazine. These masculine qualities, which are intermingled with the old and the new, reveal the male values advocated by New Weekly and the deep thinking on the cultural connotation of the male image. Mass media are regarded in many studies as having the function of constructing social knowledge, forming norms, reflecting social values and shaping consensus, so whether broadcast through news, advertising, print media or electronic media, Its content is to reflect the current social culture and value. Looking back and combing the male image on the cover of "New Weekly" is not only a record and reappearance of the changes in the male image, but also reflects the rise of China's country and great changes in society. It is also the humanistic concern and thinking about the existence and development of men in the course of social change.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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